Helping government communicators deliver better outcomes for citizens and stakeholders.
What is the GovComms Institute?
Our story
The GovComms Institute is a place for government communicators from all over the world to discuss their common purpose, common challenges and common opportunities. It allows us to examine best practice, solve problems and make connections. Our mission is to prepare government communicators to make the most of digital transformation. The GovComms Institute will focus on the unique challenges of communicating on behalf of government with citizens at a local, state, federal and multi-lateral levels. The GovComms Institute will explore how to build and sustain high performing government communication teams through bringing together media, content, stakeholder engagement, data science, behavioural science and technology skills in a single capability.
Effective communication is at the heart of public sector and policy success. The GovComms Institute is for anyone working in or with government who wants to improve their communication skills in order to make a bigger impact. From early career to experienced public servants, the GovComms Institute will meet your needs through research, education, case studies, training, webinars and forums.
WHO IS THE GOVCOMMS INSTITUTE FOR?
Your invitation
LATEST TALKS FROM THE GovComms Festival
Listen and watch thought leadership from the 2020 GovComms Festival here. Keep checking back to make sure you don’t miss a thing and sign up to our newsletter for updates.
Interview with Kerri Hartland: Government Communication in 2020
In this session from the 2020 GovComms Festival, contentgroup CEO David Pembroke sits down with Principal Advisor to Proximity, Kerri Hartland to reflect on her initial career as a journalist in the Parliamentary Press. Gallery, .
The Death of the Single Message Strategy
In this presentation, founder and CEO of Pollinate, Howard Parry-Husbands, explains why governments need to eliminate the single-message strategy.
Building a Bridge Across the Traditional and Progressive Divide
Andrew Knox, Research director of pollinate defines the term ‘progressives’ and how governments should engage with this new demographic.
LATEST TALKS FROM
Social Marketing @ Griffith
We were pleased to have Griffith University partner with us to deliver 24 hours of educational content from award-winning researchers and experts in government communication. They covered a wide range of hot topics that can help improve government communication.
Social Marketing @ Griffith are committed to training professionals to build capacity and have developed a many free resources and events that can help you upskill. Check out their free resources and events to learn more.
Developing Citizen Focused Social Policy
In this session from the 2020 GovComms Festival, Jeff French shows how government can adopt a more citizen-focused approach to social policy, and how government communications can meet this goal.
Practice Theory Insights for Evolved Social Marketing: Advancing the Efficacy of Physical Activity Policy and Intervention for ‘Better Health’
Dr. Fiona Spotswood from the University of Bristol joins us from the UK to discuss her extensive research into advancing the efficacy of physical activity policy and intervention for ‘Better Health’.
Systems-Thinking to Reduce Single-use Plastics and Household Organic Waste: Academic and Practitioner Insights
In this session from the 2020 GovComms Festival, Vanessa Salamone and Aarti Seewak explore stakeholder initiatives that can be used to reduce the prevalence of single-use plastics and promote effective waste management.
The Road to Alignment
Alignment is about unity. It is ensuring that all your people are on the same page, working together, doing the right things, moving in the same direction, and have shared meaning.
In 2018, Zora Artis and Wayne Aspland undertook a global-first study exploring strategic alignment from a communications perspective. They found that many senior communication leaders agreed alignment is important to the success of their organisation’s goals and fulfilling purpose. However, in reality, many organisations were a long way from being aligned, and our leaders and communication professionals were holding them back. Rather than lamenting this, it as an exciting opportunity for the communication profession to create and drive value in organisations and society.
Since then we’ve experienced disruption on a scale never seen before. How has this impacted alignment and communications? Wayne Aspland and Zora Artis explored this question with 27 senior communication leaders across the globe and have created five principles of alignment for communication.
A global platform for government communicators from all over the world to meet, learn and share experiences in order to achieve better outcomes for citizens and stakeholders.
Areas of focus
The GovComms Institute is focused on leading practice in the following areas:
Enriching the evidence base for effective government and public sector communication practice.
Strategic communication, change management, behavioural science, stakeholder engagement, channel selection, measurement and evaluation.
How do governments create and distribute their stories in a multi-channel world?
Managing data, creating insights, learning lessons. How do we use feedback to continuously improve the way we communicate with citizens and stakeholders?
Machine Learning. Voice. Augmented Reality. What does the future look like and how can we harness its power?
Writing, video production, graphic design, social marketing, strategic communication, data analytics, stakeholder engagement, behavioural science, leadership, interpersonal and advanced communication skills, critical thinking. The GovComms Institute will deliver fit for purpose training for government communicators at all levels.
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