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Facebook for business

Posts are up, engagement is down: The reality of Facebook for business

User engagement on Facebook dropped more than 50% while posts have increased 24% (an extra 20,000 per day), in the last 18 months, according to Buffer App and BuzzSumo in a recent analysis Facebook for business. Their study analysed the top 20,000 brands using Facebook for business and evaluating over 43 million of their posts. These …

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White House, Washington DC

Social media on the campaign trail: Barack Obama and Donald Trump

The US presidential race has always been an enigma; how do candidates gain popularity and boost voter numbers? Historically, this has been about getting your face out there; billboards, TV interviews, aim for a front page shaking hands and kissing babies. This was the norm throughout the 20th century, but as we entered the late …

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