As communicators, we’re always searching for new tools to help shape our content and boost audience engagement. In a world of short word limits and shorter attention spans shortening links to websites is commonplace in a bid to make a dent. There are many link shortening services out there (bit.ly
In the content communication world, we are constantly asking “how can we better connect with our audience using social media?” We know it can be done, we’ve all heard about a tweet that can #BreakTheInternet (thank you @KimKardashian), and some brands have over 50 million Facebook likes (Coca-Cola, Disney, WhatsApp
“Change is a key feature of modern workplaces … Agencies need to be flexible, adaptable and able to respond quickly to changes in Australian Government direction or in their operating environment so as to continue to deliver effective outcomes.” – Australian Public Service Commission One of the Australian public service’s
Videos of your events are a great way to increase audience reach. They allow people who can’t attend in person to catch up later, and for others to skip to the parts of most relevance to them. Once you have a few videos in the bag you can also start
Here at contentgroup, we pride ourselves on our use of plain English. In the spirit of ensuring this is something we truly live up to, a decision was made to ban the following pointless buzzwords and phrases: Double down/drill down/deep dive Let’s take this offline Hit the ground running Let’s
contentgroupies – you asked and we listened. A number of you indicated in our recent audience survey that finding images to use in your content communication work proves to be a challenge. So, this week we’re going to look at the ins and outs of sourcing imagery that does your
In the Australian National University’s 2016 Australian Election Study, only 26 per cent of respondents stated that they could trust people in government. That finding represents the lowest level of public trust since surveying commenced in 1969. Tellingly, levels of trust have consistently dropped since 2007. The Scanlon Foundation’s Mapping
We have well and truly entered the content era. Organisations of all sizes have a daily requirement for content that can help them tell their story better. And while content takes many forms – text, stills, graphics, video, audio – a key skill that remains essential to quality content is
Ever since 2013, contentgroup has had the express vision of becoming the world’s leading content communication agency for government and the public sector by 2020. We don’t shy away from this vision. In fact, we talk about it first thing, every Monday morning, and we’re certain it’s going to become
It’s a fitting time to explore the notion of innovation within government departments. During my days as a public servant, almost everyone I came across revered the word ‘innovation’. Being able to ‘innovate’ or ‘be innovative’ was the holy grail of public service achievements. But often these endeavors failed, because nobody could seem to agree on what innovation actually is, or what it means. I’ve picked through a number of recent reports to get a better idea of what it means to innovate – here’s what I found.
Arguably, there has never been a more important time for speeches – particularly from those with an authoritative, trusted and educated voice who can help inform the public and media discourse, correct its inherent misconceptions, and promote community confidence in government. As such, there also has never been a more important time for the speechwriter, particularly those in the public sector. While the speechwriting profession is well-established in the United States and the United Kingdom, it is comparatively less developed in Australia. contentgroup’s new resident speechwriter takes us through why.
Using influencers to promote your brand is the modern-day equivalent of word-of-mouth recommendations. As audiences, we tend to trust them more than brands (often the same brands they’re working for) and feel more personally invested in a product or message when someone we like is delivering it. Writing a marketing plan without including an influencer strategy is like flying to Paris and not visiting the Eiffel Tower – it’s just not the done thing. contentgroup’s very own Sarah Ferlitsch, an Instagram influencer in her own right, tells us why.
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