I’ve played football since I was five. The Matildas were always a team I looked up to and I admired their ongoing success in women’s sport. But it wasn’t until 2023 when many others started to see what I had always seen. Since 1978, the women’s team has represented Australia
We’ve all been there. You’ve got a spreadsheet full of numbers, but the monotonous rows and columns don’t spark joy. How can you compel your audience to appreciate the value of your values? This is where graphic design can come to the rescue. You ought to visualise that data! Before
In March 2009, Taylor Swift played to a crowd of 900 fans in Melbourne. Fast forward 15 years, Taylor completed the Melbourne performances from the Australian leg of ‘The Eras Tour’, performing to over 96, 000 fans per night. Nominated Time’s 2023 Person of the Year, Taylor Swift’s success has
Communication relies heavily on how your content resonates with your audience – how do they feel after engaging with you? Do you want them to feel educated? Engaged? Angered? Inspired? Breakthrough the noise by designing your content with colour in mind. Studies show that 62-90% of people make assessments based
Hello everyone and welcome back. 2024. Hold on to your hats. It will be a huge year in government and public sector communication. Here in Australia, there has been a sharp increase in the number and capability of Federal, State and Local governments engaging in the content game. I know
It’s the time of the year when our minds turn to the delicious dishes that signify the festive period. For me, it’s definitely the family favorite, the old-fashioned trifle. There are some key ingredients that go into making a great trifle, which we’ll get to. But during my short time
If you have not jumped on to ‘Spotify Wrapped‘ before you read this, do it now. I’ll be here when you get back. Pretty cool hey. ‘Spotify Wrapped‘ is a year-in-review of your listening habits. The summary captures your digital musical thumbprint, recalling the artists, songs, albums, and podcasts that
Taylor Swift is braining it. Sold out shows all over the world, a huge opening weekend for her movie, chart topping music, and an NFL sweetheart. She has it all and has achieved it through a mastery of confidence, courage, and connection. 1. Build connection Taylor Swift is not just
Over the last few years, podcasts have become a popular type of content, and medium of communication. In 2022, 90% of the Australian population was familiar with podcasts and the average Australian listened to about 5 shows in a week (Accumulate Australia). The growth in popularity is tied to a
In today’s rapidly evolving landscape, content consumers hold more power than ever before in deciding how, when, and where they engage with information. As modern communicators, it is crucial that we adapt to this shifting dynamic to ensure that our audiences receive content in the most effective and preferred manner. While
Artificial Intelligence (AI) is the elephant in the room in any discussion about content creation currently. To put it in context, ChatGPT is the fastest growing consumer app in history. According to Harvard Business Review, it has grown faster than Instagram and TikTok, and raised questions about Google’s ability to
Artificial Intelligence (AI) will transform the work of communication professionals in government. It’s a matter of, if not when. But it is a minefield that needs to be stepped through carefully. It is a tool that promises time and money, but also a tool that raises many more questions than
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