Behind the Scenes of the Olympic Dream
Emily Bradfield
2 September, 2024
If there are two things we Aussies love, it’s sport and an underdog, and it’s no doubt the Olympic Games deliver the best of both.
From the blog
Authored by our expert staff and industry-leading guest writers, our blog equips you with the news and know-how that you need to succeed in content communication
With Great Data Comes Great Graphing Responsibility
David Kopka
22 July, 2024
Earlier this year we learned that using the right graph is instrumental to communicating why your data matters. Let’s explore new possibilities in the world of data visualisation with four new types of graphs.
The Matildas’ Playbook: Scoring Big in Public Engagement and Social Media
Eliza Baker
10 April, 2024
Many may believe the Matildas are an overnight success story, but there is much going on behind the scenes that as communicators, we can learn from. So, what are those lessons in communication?
What your graph says about you(r data)
David Kopka
21 March, 2024
How can you compel your audience to appreciate the value of your values? This is where graphic design can come to the rescue. You ought to visualise that data! Before you start, make sure you use the right tool to communicate to your audience.
A Swift Guide to Tayloring your Communications and Marketing
Aleyn Silva
27 February, 2024
How has Taylor become global phenomenon, reaching unprecedented levels of stardom? Here we break down some of the marketing and communication strategies she has adopted – intentionally or not – to reach universal popularity.
The psychology of colour
Bronwyn Shin
30 January, 2024
Studies show that 62-90% of people make assessments based on colours alone. I provide a general guide for colour in marketing that shows worldwide associations, famous logos, common places you may see the colour used and my personal recommendations for each.
We’re back
David Pembroke
25 January, 2024
2024. It will be a huge year in government and public sector communication. There are at least 64 elections heading our way across the globe in 2024. That, my friends, is a lot of content.
A recipe for a great partnership (or a trifle)
contentgroup Staff
14 December, 2023
Partnerships come in all shapes and sizes. However, just like the crucial elements of a trifle, there are core elements required to help ensure partnerships are successful for all parties involved.
I’m wrapped in Spotify Wrapped
David Pembroke
30 November, 2023
‘Spotify Wrapped‘ is a year-in-review of your listening habits. The summary captures your digital musical thumbprint, recalling the artists, songs, albums, and podcasts that filled your ears all year. And it’s a viral phenomenon.
What Taylor Swift can teach you about attracting attention
David Pembroke
26 October, 2023
Taylor Swift is braining it. Sold out shows all over the world, a huge opening weekend for her movie, chart topping music, and an NFL sweetheart. She has it all and has achieved it through a mastery of confidence, courage, and connection.
9 tips for starting and sustaining a successful podcast in 2023
contentgroup Staff
4 September, 2023
Over the last few years, podcasts have become a popular type of content, and medium of communication. In 2022, 90% of the Australian population was familiar with podcasts and the average Australian listened to about 5 shows in a week.
Webinars: the future of communications?
contentgroup Staff
3 August, 2023
In today’s rapidly evolving landscape, content consumers hold more power than ever before in deciding how, when, and where they engage with information. As modern communicators, it is crucial that we adapt to this shifting dynamic to ensure that our audiences receive content in the most effective and preferred manner. While