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Governments that invest in communication skills achieve better outcomes, according to global research by WPP. Sean Larkins continues his discussion of “The Leaders’ Report” – the first global research focused on government communications, in part 2 of this InTransition podcast.
We’ve all been there. Our Facebook page has finally started gaining likes and we’re ready to tell the whole office we’ve finally made it. If our social media accounts are gaining likes and followers, surely this must mean we’re doing well, right? Not necessarily. Here’s why you should think twice before declaring yourself the office social media guru as soon as you gain some followers.
Sean Larkins explains how a decline of trust in government is one of 5 key challenges for government communicators, revealed in new global research.
When Peter Field, widely known as ‘The Godfather of Effectiveness’, spoke at the recent Australian Effies, he described short term thinking as a “disease” spreading through the industry. And he was right. Many are falling into the social media trap that appears effective with quick results, but can ultimately neglect long-term objectives. So how can government departments stay strong to their brand while addressing the changing demands that appear along the way?
In this podcast we learn how social media is being used to connect citizens with decision makers, to advocate for better outcomes in mental health.
Social media is used by citizens all across the globe; however, not all government departments are using social media to its full potential. Social media is one of the few digital avenues offering two-way communication, giving the sender the ability to receive feedback and monitor sentiment. However, governments’ ability to fully utilise this two-way communication channel still has some way to go.
Are you a third year university student studying Public Relations? contentgroup is looking for passionate people for internship opportunities.
In this podcast, Ari Sharp from the Australian Chamber of Commerce and Industry describes how he overcomes the hurdles of content creation in a niche subject area.
WPP’s Leader’s Report – the future of government communications spans insights from 40 countries across the world, and is the first global review into how government and public sector communication leaders currently are working, their concerns and how they are preparing for the future. According to the report, what are the five challenges facing government communicators across the globe?
It’s our 100th episode of InTransition, and our very first guest returns for a special chat. Alex Aiken is the Executive Director of Government Communications for the UK government, and offers 5 tips on strengthening the value of communications.
Change management. It’s something several government organisations are experiencing at the moment as they change the way they do their business, while continuing to deliver on their programs and policies in the most efficient and effective way. For many people, this level of change can be quite a stressful period, however, it’s not all doom and gloom. When managed effectively, change can lead to improved mental health, innovation and an increase in productivity.
Sonya Sandham is so passionate about the power of storytelling in the public sector that she’s doing a PhD at the University of Canberra. She explains why in this week’s podcast with David Pembroke.