Paul Maddison, currently the Canadian High Commissioner to Australia, has undertaken many new challenges throughout a 40-year career and was kind enough to share five requirements for effective leadership. After diligently working his way up the ranks of the Canadian Navy, he was appointed Commander of the Royal Canadian Naval
Annual report season is nearly upon us, no doubt, there were moments when you wondered whether it was all going to end in tears. Somehow or other, though, either through a Herculean effort or just plain old unexplained magic, that document got printed and loaded online. Office post-mortems will undoubtedly
The role of content in communication has seen astonishing growth in recent years. Separating itself from the basic production of articles, it now includes creating pieces that are visually pleasing, easy to understand and promote engagement with the audience. Even though today we’re seeing countries frequently adopt this new approach
Sharing new and engaging content builds your brand and your audience. We are all pretty across that concept. But what happens when the demand for new content becomes greater than our maximum capacity for creation? In an age where everyone can publish online, surely there’s a way of utilising the
Those of us who’ve worked in government communications for any length of time have probably had a conversation with someone from Business Area X that started something like “I want to do 12 Facebook posts to tell people about this thing they have to do”. Deep breath. Count slowly to
My career started with both communication and government. At the age of 25, I had a completely different idea about my job, and I had utterly no idea about how challenging communicating on behalf of the government would be. I began at the Czech Ministry of Foreign Affairs at a
By now we should all know that influencers are a successful marketing tool, we know what they are and the general idea behind them (if you need a refresh, visit our previous blog on the topic here). Let’s get practical and have a look at some specific government examples of
Listening to a great speaker is inspiring, affecting, educating and liberating. A fortunate few of us could recall, with fondness, a direct experience—the classes of an exceptional school teacher, the lectures of a gifted academic, a remarkable wedding speech or a poignant eulogy. More likely, we come across great speakers
NEWS UPDATE: Twitter set to double character limit – what does it mean for your comms strategy? It could be the best possible move for the ailing social media platform, with user numbers stagnating on the platform and those who were once active are logging on less often. Read our
It felt like a lifetime, but when I checked the progress of our journey to Bali on my screen, we still hadn’t crossed the Australian border near Darwin. “Australia is such a big country”, I thought to myself. But then in a flash, it was wheeled down and we had
We’ve all been there. “Look at all these facts! These stats! These illuminating nuggets of academic wisdom!” and have been so impressed by the intellectual stock of our own argument that we’ve ended up writing something that reads like a cross between an encyclopedia and a sermon. This, however, is
The US presidential race has always been an enigma; how do candidates gain popularity and boost voter numbers? Historically, this has been about getting your face out there; billboards, TV interviews, aim for a front-page shaking hands and kissing babies. This was the norm throughout the 20th century, but as
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