This week we present an exclusive interview with Geoff Fisher, contentgroup’s Client Services Manager, about the application of Phase One and Two of our Content Communication Framework. Taking you behind the scenes of how contentgroup...
TAKE PART IN OUR AUDIENCE SURVEY AND WIN! This week we are excited to release Part 2 of our interview with Robert Rose, a leader in the content marketing space. As well as leading a consultancy firm of his own, most recently Robert...
TAKE PART IN OUR AUDIENCE SURVEY AND WIN! This week we are excited to share with you Part 1 of our interview with Robert Rose, a founder and guru in the content marketing space. Through the release of his book ‘Managing Content...
To let your communication strategy flourish, you need to get everyone involved. On this week’s episode, we talk with leading social media specialist Stephanie McCormick from the Australian Catholic University (ACU) on how to get your...
What do you know about ‘gamification’? Or more importantly government gamification? This week on GovComms we talk with Kerstin Oberprieler, a leading expert in the field, about what it means for the future of government communication...
Find GovComms wherever you listen to podcasts Another episode in our solo masterclass series, this week David takes you through the processes of ‘measurement and evaluation’ within the contentgroup Content Communication Methodology and...
While today they might just be at school or mastering streaks on Snapchat, one day Gen Z, the youth of today, will be the leaders of tomorrow. And unlike the generations before them, 70% of these future professions and career paths donâ€...
Todd Wheatland is no stranger to the world of content; he’s had leading roles in strategy for agencies such as Isentia, KellyOCG and King Content as well as a variety of boutique operations. As an early player in the game, this week...
Supporting an audience of over half a million people is a gigantic task, especially when you have such a diverse crowd following you. For the University of Sydney, this is the exact challenge they face daily; students, international...
Find GovComms wherever you listen to podcasts. This week on GovComms we explore the biggest problems faced in government communication; but more importantly we provide answers to solve them. The secret? Tools to assist in building...
As communicators, we should all know by now that strong internal communication is the beating heart of any healthy organisation. Because without it, everything falls apart. And though that may sound scary there are plenty of tools availa...
Find GovComms in your podcast app. This week on GovComms we talk with Caroline Fisher, an Assistant Professor in journalism at the University of Canberra. Caroline is a member of the News & Media Research Centre and co-author of...
Find GovComms in your podcast app. This week on GovComms we talk with Neryl East, an experienced government communicator, about how to successfully and positively navigate change in our industry. Starting her career in the late 1990s,...
Find GovComms in iTunes or wherever you listen to podcasts Recently David presented at ComCAN, an event by the Department of Finance, that explores the communication challenges faced in the public sector and ways they can be solved....
This week we bring you a special episode of GovComms; a free masterclass on how to pitch to the media. We provide you with the tools and know how to approach the media confidently. No stranger to this practice, David spent ten years...
Find GovComms in your podcast app Damian Carmichael is from the Department of Industry, Innovation and Science and leading in the development of a framework that will change how the Australian Government operates. Supporting the...
Find GovComms in your podcast app. In 2015 Peter Timmins led the establishment of the Australian Open Government Partnership Network, an organisation designed to assist the government in their approach to open governance. As part of...
Our rebranded GovComms podcast has launched and now’s the time to share what’s in store for you, the listener. In our first GovComms episode our CEO, David Pembroke, shares the story of contentgroup. Our Story. From small...
The communication transition we were preparing for is now a reality. And you the listeners, have told us what you want to hear more of. The contentgroup podcast has rebranded to reflect this. We listened. And here it is. In this short...
On the podcast this week we talk to Mike Pritchett, CEO and founder of Shootsta, a video production company in Sydney. Shootsta’s unique video production subscription model provides the tools and resources to empower brands to create...
In the world of communication, there’s one rivalry bigger than them all: internal vs external communication The common belief is that external is superior simply because it’s what you use to communicate with your audience. But...
Public participation (P2) is a core principle of contemporary politics and policy and is used to involve people and communities in problem-solving and decision-making discussions. In order to understand the importance of P2, we talk...
Find InTransition in your podcast app! Originally nicknamed the ‘Hay Capital of the World’, the City of Gilbert is now a leading example of what it means for a government to go digital. Wanting to engage their residents, they struck...
Lisa Ronson is the Chief Marketing Officer at Tourism Australia. With extensive history in marketing, Lisa brought a unique approach to her position after working alongside national and international brands. This includes Carlton &...
Find InTransition in your podcast app This week we bring you a special episode of InTransition, a one-on-one discussion with Genevieve Bell, cultural anthropologist and leading expert in artificial intelligence. Following her PhD in...
Find InTransition in all podcast apps In part 2 of our interview with Daryl Karp, Director of the Museum of Australian Democracy at Old Parliament House (MoAD), we learn how to take a skillset from one profession and apply it to...
Find InTransition in your favourite podcast application. In part 1 of our interview with Daryl Karp, Director of the Museum of Australian Democracy at Old Parliament House (MoAD) we explore the idea of selling an offline experience...
Phil is an early pioneer of social insight techniques, now with over 20 years’ experience in media measurement and evaluation. Currently the Managing Director of Newton Insights in London, Phil provides insights into how we can...
Find InTransition in your favourite podcast app 📱 This week we bring you a special edition of the InTransition podcast. In late 2017 contentgroup CEO and InTransition host David Pembroke travelled to the UK to announce the news that...
Find InTransition in your favourite podcast app. This week we are joined by cybersecurity professional Laura Bell, CEO of New Zealand-based boutique security firm SafeStack. Aiming to provide her clients with a better understanding of...
Listen on the go – find InTransition in your favourite podcast app. Join us this week for a special and extended episode of InTransition where we explore the history of contentgroup, where we are today, key highlights for 2017...
Countries all over the world are slowly working towards building digital governments. While nations such as Estonia and the UK have developed digital havens for citizens, other countries around the world are trying to catch up....
A veteran of the world of marketing and content creation, Trevor Young joins us this week to talk about the changes he’s observed in his 25-year marketing career. While the internet has made it easier for people to communicate, the dai...
Engaging your supporters 100 years ago was simply showing up and giving it your all. These days you’ve got to create and post relevant content, produce beautiful videos, reply to questions, tell engaging stories and provide frequent up...
This week we have an extraordinary guest for you. With 30 years’ experience in marketing and a decade in recruitment for the Australian Defence Force, Pat Duffy is no stranger to the ins-and-outs of adapting and embracing change. Start...
Leading is always challenging; you need to have authority, be an inspiration to others, guide your people through change, diplomatically manage the politics of internal and external stakeholders – the list may well be endless. For...
Libby Varcoe, Content Community Lead at the Digital Transformation Agent, is no stranger to the content world having started around the same time that contentgroup was in its early stages. A fellow communications graduate once said: “l...
Starting her career on Myspace, Lola Berry built an audience alongside a growing, though niche, market focusing on nutrition and health products. Though today these can be considered as a standard for most social platforms, for Lola it w...
From increasing the sales of a major bread company to boosting awareness of a vitamin supplement, Matt Hurle is leader of the pack when it comes to selling your brand. At the forefront of a rising industry of influencers, Matt is the Sal...
Recorded during David’s time at the ASEAN PR Summit in Bali, this week’s InTransition podcast considers the importance of bridging the gap between Eastern and Western communications. Embracing the eastern approach of listening and...
Social media and the digital landscape are forever changing and growing. While small brands are in a position to adapt, monolithic corporations and government agencies find it difficult to change. The other challenge is many...
Listen to global thought-leader, Gabrielle Dolan, discuss the role of storytelling in effective and authentic leadership. Gabrielle has published multiple books and worked with high-profile leaders globally, helping them better their...
The role of social media as a bridge between the people and the government has shown rapid growth in recent years, which has made citizens increasingly aware of hot government topics. Talking to the Chief Minister for the Australian...
This week on InTransition we talk to Osama Saeed Bhutta, Director of Communications at Amnesty International and former Head of Communications at Al Jazeera. Osama started out as a volunteer organiser and press officer for the Stop the...
This week on InTransition we speak with Petra Masinova, international communications professional with two decades of experience spanning seven countries. David explores Petra’s childhood under a communist regime and the joy she felt...
This week on InTransition we will listen to a speech made by Gavin Slater, the new CEO of the Digital Transformation Agency, held by the Institute of Public Administration Australia at the National Gallery of Australia. Mr Slater spent...
This week on InTransition we speak with Alison Wright, Assistant Director of the National Gallery of Australia and all-round strategic marketing and communications guru. Join us in this funny and frank account of her career and lessons l...
This week on the InTransition Podcast David talks to a ‘legend of the communications business’ Angela Sinickas who has been the in the field since 1974. Labelled as a pioneer of organisational communications measurement and measuring...
This week for InTransition we’re revisiting another one of our popular podcasts looking at the content goldmine in the government. In this episode we speak to a man who knows a great deal about content marketing in government –...
This week on InTransition David speaks with Kanchan Dutt, Director of Media, Digital and Design Communications at the Australian Bureau of Statistics. Originally from the UK and with a background in journalism, Kanchan has been in the...
This week on InTransition, we look back to the archives to revisit one of our most popular podcasts. Brody Dorland is a digital marketing strategist, blogger, professional speaker and co-creator of DivvyHQ.com, the marketing...
Clinton Parr’s job, as head of people and culture at Clemenger BBDO, Australia’s largest and most successful marketing communications company, is to deliver happiness. As he describes it, happy employees mean happy clients,...
Our CEO and InTransition host David calls her "one of the smartest young people in Australia" and he sure isn't wrong. Our podcast guest this week is Renee Noble, a 25-year-old software engineer who is responsible for the algorithm...
Tim Conway is the founder and chief executive of C-Metrics and the Asia-Pacific director of the Global Digital Foundation, a think tank and policy network that provides an interdisciplinary framework for dialogue between policymakers,...
In this episode of InTransition, David speaks with Paul X. McCarthy, author of the book Online Gravity. A leader in Australia's digital industry, Paul is an authority on the transformative nature of technology and the internet, and...
About eight months ago, the National Innovation and Science Agenda identified the problem that small businesses and their engagement with university was a very weak part of the Australian innovation system. contentgroup was then...
Heading up an organisation that represents Australian livestock export businesses has its obvious challenges, says Simon Westaway. As CEO of ALEC, Simon says he's been focusing on the framing and representation of the organisation,...
The Satya Bharti School Programme provides free, quality education to more than 42,000 children from marginalised communities in rural India. It's just one of the remits overseen by Bharti Foundation CEO Vijay Chadda. With a career...
In the second and final installment of our chat with Liz Jakubowski, digital maestro and director of Ribit in Data61 at CSIRO, we discuss the foundations of and history behind Ribit. A free online matchmaking platform that connects...
