User engagement on Facebook dropped more than 50% while the number of posts have increased 24% (an extra 20,000 per day), in the last 18 months, according to Buffer App and BuzzSumo in a recent analysis Facebook for business. Their study analysed the top 20,000 brands using Facebook for business and
How to make space for creativity – five tips you can implement today When things are moving at pace, it’s all too easy to forget about creativity. With deadlines and KPIs to meet, it’s tempting to stick to what you’ve always done, the classic “if it ain’t broke don’t fix
Capability helps your team respond to rapid change or approach tasks outside of their skillset. And as seen within government communication, the biggest change in recent times has been the result of digital transformation and the communication challenges it creates. To counteract that and increase readiness for when rapid change
‘Storytelling is the most powerful way to put ideas into the world today.’ ~ Robert McKee Government Communication is no longer just about sharing programs, projects or policies; it’s about presenting them through a story. When we think about storytelling our first thought is often big brands and organisations that
Workplace motivation. The big ‘M’ word at it again. What is it and when did this curious little critter become so important in determining workforce performance and organisational success? For 1913 American inventor and engineer Frederick Taylor, the topic was irrelevant – at least where his theory of organisational structure
2018 has been a theatrical year for social media leading to a lot of debates around data collection and distribution, anti-fake news measures and algorithms changing what audiences see. So how can we increase government engagement? As government communicators, it’s our role to be aware of these changes and know
You may have heard the term ‘customer empathy map’ and thought it was simply marketing jargon or private sector speak. And that’s understandable because it’s still a young concept in the public sector. In short, it’s a tool using the power of data and analysis to better target and understands
Creative writing can be a powerful tool for communication. Think about what content you remember best; is it an article full of dry facts? Or is it a social media or blog post that was thought-provoking and informative? When writing government communication, this tool can be used to engage your
The key to effective communication is to ensure your message reaches your desired audience of influence. But if you’re not reaching that audience it is a waste of resources. And it isn’t uncommon. At contentgroup, we often hear from our clients they’re having difficulty finding their target market or, once
With over two-thirds of Australians checking social media daily, it’s no secret that social media is an important tool for the government to connect with citizens. But when managed incorrectly it’s a lost opportunity. We help a number of our government clients manage their digital channels. Here are five steps
When it comes to improving political governance and government communications, the age of excuses may finally be over. There is a very real and positive shift taking place thanks to governments recognising that solutions arise from better accountability and transparency. From this new position, governing bodies are positioning themselves to
“Everything that we’ve designed within the framework is anchored in the research, and into what we heard when we’re listening to people.” – Damian Carmichael, Department of Industry, Innovation and Science In 2015, Australia joined the Open Government Partnership (OGP) and 2016 saw the introduction of the Open Government National
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