Starting from a blank page? Challenge accepted. Depending on who you’re asking, starting a communication strategy from scratch can be an exciting prospect or a daunting thought. But how ever you’re feeling about the task in front of you, there are a few key questions you should ask yourself to
contentgroup CEO and Founder, David Pembroke, has been named as a finalist in the Defence Connect Australian Defence Industry Awards for Marketing/Communications Professional of the Year. Marketing/Communications enables a clear and consistent flow of two-way engagement between government and Australian defence industry. This means communicating in a strategic, timely, consistent,
You may not know it, but the usage of cloud technology has skyrocketed during 2020. The COVID-19 pandemic has sparked a cloud revolution which is set to make the technology even more important than it was before. In this edition of A Communicators Guide To… we explore how governments are
The Australian Federal Government’s adoption of the WCAG 2.0 Web Accessibility Guidelines requires video content on government websites to be captioned. This tutorial walks through how to use Youtube Automatic Captions to caption your videos and remove errors which may alienate your viewers.
Whether you use Outlook or Gmail or any email platform in fact, email has become a ubiquitous aspect of the office worker experience. It is often the first thing we look at as soon as we login to our work computer, where one study by McKinsey revealed that 28% of
In the digital world, nudge theory has turned out to be a game-changing tool for communicators seeking to influence their audience. Better yet, it’s expected to grow even more popular with the explosion of big data and analytics. In this edition of A Communicator’s Guide To… we explore how governments
The ability to write in plain English is one of the most in-demand skills for communicators. If you’re trying to write in plain English, what matters is the message you are trying to get across. As long as the message is received, it doesn’t matter how many fancy words you
A Communicator’s guide to… is a monthly blog series tackling the latest trends in technology related to government communications Chatbots present communicators with an important technological frontier. Though controversial, they have the potential to revolutionise how government and citizens interact. In this first instalment of A communicator’s guide to… we’ll
If you’re anything like me, you ask yourself the same question every time you open up a news app! Despite widespread fact-checking on topics as broad as Covid-19, vaccines, and 5G networks, once false facts get out there, it’s extraordinarily difficult to remove them. Whether it’s global rises in vaccine-preventable
Personas are semi-fictional representations of your ideal audience based on research and data. Personas can help government departments improve the way they create content and interact with their audience in a way that solves genuine problems. Are you actively using personas to inform your communications approach? Creating a persona for
Be honest, when was the last time you reviewed your audience personas? Unless it was within the last three months, they might need a post-pandemic refresh. Governments need to connect with citizens now more than ever. As communicators, we need to figure out what impact the traumatic, collective experience of
There is no denying that it has been a strange past month. Travel restrictions, business closures, empty streets, social distancing…it is an easy time to become introspective. As the lockdown is extended for a further two weeks, it is important to reflect on lessons learnt from the first wave, as
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