2020 came to an end, but digital communication continues to stay relevant even through 2021. There are different platforms that cater to the need to reach audiences directly and must be included in the communication strategy. Webinars are one such platform. From improving and building effective stakeholder engagement to helping
“If everyone is moving forward together, then success takes care of itself.” – Henry Ford. What is your ideal workplace? This is a question that I found asking myself when I was graduating from school and about to make my impact on the “real world”. I pictured myself sliding down
If you are following contentgroup on social media, you would have come across the experienced and expert insights shared by some of the 170 speakers at the GovComms Festival in November 2020. If not, visit our website to binge-watch the festival. At the conclusion of this global dialogue, our CEO,
During this era of innovation, consumers of content are more empowered than ever before when it comes to choosing how, when and where they receive content. This evolution must be considered by the modern communicator, to ensure that their audiences are receiving content in the way that works best for
At contentgroup we focus upon communication and engagement between government and the citizens of Australia. We do this because the public service across Australia has wonderful stories to tell. The communities served, benefit greatly from knowing both what the public service does, what has been conducted on their behalf and
At contentgroup we focus upon communication and engagement between the government and the citizens of Australia. We do this because the public service across Australian has wonderful stories to tell. The communities served, benefit greatly from knowing both what the public service does, what has been conducted on their behalf
There has never been a better time to start storytelling to explain your policy, program, service or regulation. As the world continues to deal with COVID-19, people are looking for useful, relevant, consistent content about matters of interest to them. They are paying attention. Now is the time to think
In 2020, the concept of strategic communications was discussed within several key strategy documents released by the Australian Department of Defence. The Defence Communication Strategy released early last year, expresses the need for Defence to adopt a “responsive, flexible and innovative approach” to how it communicates to its “people, stakeholders
This time last year the South East corner of Australia was on fire. This year there is a plague of disorientation and disappointment. A strange year for all no doubt but for someone like me who lives on an island at the bottom of the world in a capital city
In 2020, Australia entered its first recession in nearly thirty years. When this recession hit, many of Australia’s business leaders, politicians, and public servants were tasked with navigating a crisis they had never experienced. Australia’s current crop of decision-makers has been shielded from recession-era challenges. Among those decision-makers are of
Communications is often regarded as a “colouring in” activity – a field of expertise that exists to beautify the creation of new products, services, and ideas. The reality is that communications underpins the success of every project and every relationship. Without the right stakeholders empowered, the right influencers informed, and
Mitigating risk with social listening. Most Australian Federal Government social media accounts typically provide the public with news and information about services, or one-way communication, rather than enter into discussions about how the public feels about those services. There is not enough time for dialogue but, perhaps as a consequence,
Copyright © 2023 contentgroup
