In May 2018 the European Union (EU) introduced the General Data Protection Regulation (GDPR), a law that outlines how personal data can be accessed and increasing the privacy of citizens throughout the EU. The GDPR requires businesses (in the EU) to declare what personal data they’ve sourced and their intended
One of the great perks of working in government communications here in Canberra is access to the latest innovations and research on the Australian media and communications landscape. Recently some of our team attended the launch of the University of Canberra’s Digital News Report: Australia 2018. The annual publication is
In May 2018, contentgroup presented at the Local Government Communication Professionals Summit in Melbourne alongside Neryl East Communications. Held annually, the event assists local governments and councils to approach their communication efficiently and effectively at a time when technology is changing rapidly. To prepare for the event, we conducted qualitative
Public participation is a core principle in contemporary politics and policy used to involve people and communities in problem-solving and decision-making discussions. The result of doing so is producing a product (e.g. infrastructure, education or healthcare) that either directly collaborates with the community or solves a problem voiced by the
Thirty years after his conception, Crocodile Dundee once again sparked hype leading up to Super Bowl LII. It was a dream come true, our beloved Australian icon would once again grace our screens promoting the land down under. Anticipation grew exponentially in the two weeks before the game, gaining more
We’re facing a big problem in government communications, and it’s because our governments, Federal, state and local, have bloated websites and multiple social media platforms. There are too many sources of information and for citizens, navigating through some 44 million .gov.au web pages can be challenging and frustrating. Let’s look
More than ever, government and the public sector must commit to building trust with citizens. We’ve said it before and we’ll say it again. For communication between government and citizens to be successful, there is one ingredient that’s non-negotiable: trust. Trust within the triangle of social media outlets, the democratic
Artificial Intelligence (AI) and innovation Today, we’ll jump straight in with a question. Here it is: will artificial intelligence really reach a point where a machine can out-think us? Realistically, yes. The Future of Humanity Institute at Oxford University predicts that in half a century, there is a 50% chance
How a medium-sized town in Arizona built a huge digital community At a time when the internet has us obsessed with increasing followers, likes, comments and shares, communicators will try just about anything to engage their audience. As organic reach across digital platforms is becoming a thing of the past,
How good is Netflix? All your favourites in one spot; documentaries, drama, TV shows and big blockbuster movies old and new as well as high-quality original content. Oh, and it’s cheap; $14 a month, better than shelling out per DVD or (dare we say it), VHS. It’s clear who won
“Do measurement, would you! Measure! Just measure already!!” your boss cries. “I need effective measurement and evaluation now!!?” Shudder shudder. One of the most feared phrases in the communications industry, “doing” measurement and evaluation can feel a bit like drowning in a sea of data, struggling against the tide to
In an explosive start to 2018, Facebook founder Mark Zuckerberg announced in a Facebook post what we can expect from the platform this year. The likelihood is, if you’re reading this article, you’re not gonna like it. This update’s focus is on changing our News Feeds into a hub for
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