From the blog

Authored by our expert staff and industry-leading guest writers, our blog equips you with the news and know-how that you need to succeed in content communication

Networking 101: make it personal!

Stop thinking of networking as a business activity where you need to schmooze your soul away. Imagine it as a post-work after-party, or a wonderful getaway amidst a nine to five job. Except you have your power suit on and a relaxed smile above. Just remember to keep those drinks

Read More »

Video delivery formats – what you need to know

When it comes to producing videos, there is a confusing variety of file formats and specifications. Here’s a quick guide that will help you, whether you’ve made your own videos, or procured them from someone else. File format choices when filming are worth a whole separate article. This post will

Read More »

“Harness the power of digital technology”: what we can learn from Scott Morrison’s first address to the Public Service

Watch the full speech here. “Harnessing the power of digital technology is not an option for the Australian Government. It’s the future of it.” (Scott Morrison, PM: Institute of Public Administration speech, 19 August 2019). Whether you are receiving work related emails on your mobile phone, scrolling through social media,

Read More »

Need to deliver an A Grade speech? Follow this checklist.

At some stage in your career it is highly likely that there will be a requirement to deliver a speech on your field of expertise. Whether it’s to a small room or a crowd in the hundreds, delivering a successful speech can be a daunting task and unfortunately, we don’t

Read More »

What case studies can do for your communication strategy

As communicators, both in the private and public sectors alike, we’re always looking for new ways to demonstrate the value of our work. Whether a brand seeking yet another way to say “here’s what the new ultra absorbent paper towel made with a unique combination of unicorn tears, eucalyptus extract

Read More »

The three R’s of recycling content

Recycle, Re-purpose and Refresh The internet is an insatiable beast; and trying to continually feed it fresh content is an exhausting challenge. The smart content marketer knows just how crucial it is to get the most out of every piece of original work. Recorded a podcast? Great, write an article

Read More »

Are you writing for accessibility?

Writing content for the web is no easy-feat; it’s a complex task that requires you to think about the structure, format and words you use. While getting the right words on the page is important, you must also consider certain technicalities when writing web content. Writing for accessibility is crucial

Read More »

5 tips to turn your presentation from good to great

Modern communication channels are filled with noise, making it harder than ever to get your message across. Presentations are a powerful way to combat this, capturing the attention of your audience and communicating your messages effectively. The backbone of a great public performance is planning, preparation and practice. Whether it’s

Read More »

4 tips for setting goals and keeping them

Three months into 2019 and you’ve either kicked your new year goals, given up or totally forgotten what they were. A new year means a fresh start and it’s never too late to plan future goals. Goal setting is important for several reasons; it gives you focus, creates long-term vision

Read More »

Building the perfect interview script

Video script preparation is crucial to constructing a great interview. Scripting, especially for interviews, leads the conversation safely from A to B without crashing and burning along the way. Without a solid video script, inexperienced and experienced interviewees can lose direction and give inappropriate responses, endangering the content of the

Read More »

The social media trends you should pay attention to

The world of social media is constantly changing, bringing new trends, ideas and unspoken rules each year. It’s important to stay on top of these trends to ensure your social media strategy is as up to date as possible. Learning about new trends will also help you identify what is

Read More »