17 November, 2020

hopin​

The GovComms Festival is part of the Government After Shock initiative, a collaborative initiative supported by:

What is the GovComms Festival?

contentgroup presents GovComms Festival, the world’s first global event dedicated to the future of government communications.

This year’s festival is part of the Organisation for Economic Co-operation and Development’s (OECD) Government After Shock global dialogue. The GovComms Festival is a unique opportunity for governments, public sector organisations and brands to discuss the future of direct-to-citizen communications.

The GovComms Festival will explore how governments around the world are using direct-to-citizen communications to handle this year’s unprecedented social and economic disruptions. What is working? What is not? What could we be doing better?

Technology and the COVID-19 crisis have changed the way the world communicates. Now is the time to come together to share the lessons we have all learnt from a year that has tested and challenged governments around the world.

Our discussion will be guided by three key questions:

  • How is the government communications landscape changing?
  • Which communications methods and processes are we leaving behind?
  • What should government communicators be doing differently from now on?

The GovComms Festival is a one-stop shop for understanding the past, present and future of government communications and digital marketing. Bringing together public and private sector professionals from around the world, you will hear about best practice and industry strategies that are paving the way in government communications.

The Festival will take place on Tuesday, 17 November, 2020.

To view the media release, click here

Attending the Festival

If you are interested in attending the GovComms Festival, attending is really easy and completely free!

The Festival will take place on online platform, Hopin. contentgroup has chosen Hopin because it is accessible and easy to use. Hopin supports multiple ‘channels’ streaming at the same time, whilst still being a part of the same event. This means that you can easily jump in and out of different sessions to suit your needs!

Hopin is an extremely reliable platform, having been used by organisations like the United Nations, the Wall Street Journal, The Guardian, SalesForce, treehouse and GitLab.

Click here to sign up to the Festival today.

Once you sign up you will be sent a Festival pack which will give you access to all the important event details.

What to expect

You can experience GovComms Festival your way. We have tailored our content to suit your needs! Whether you want to attend deep dives into workflows and case studies, keynote addresses, thought-provoking panel discussions, attention-grabbing debates, specialised education sessions or intimate networking opportunities, which sessions you attend is completely up to you.

Some of the topics that will be discussed at the Festival include, but are not limited to, the following: skills development, artificial intelligence, privacy, research, data analysis, social media, journalism, public relations, social change and content distribution.

Closer to the event we will release a downloadable schedule so that you know exactly what is going on, and at what time.

HAVE YOUR SAY!

We’re building an amazing program of speakers and panelists. The GovComms Festival has already confirmed that the Executive Director of Government Communications for the UK Government, Alex Aiken, will give a keynote address.

We are seeking expressions of interest from practitioners, experts and trainers from all over the world who are willing to share their knowledge and experience with an international audience. If you’d like to get involved as a presenter, this is your chance! There’s scope for you to get involved in: keynote speeches, panel discussions, Q&A sessions, training sessions and debates.

And you would be able to do so from the comfort of your own surroundings – the joys of an online conference! We would love to chat with you in more detail about the specifics of how you can get involved. We are looking for conference topics to include:

  • Research  Qualitative. Quantitative. Short-form. Long-form. Is the focus group finished? Tracking citizen sentiment through digital content.
  • Strategic planning — Frameworks and other supporting planning tool. Change management. Stakeholder Engagement. Project Management. Content strategy.
  • Citizen focus — Design Thinking. Behavioural Science. Insight-led Communication. Neuroscience.
  • Creative  Campaigns and Ideas with Impact. How do make content work on mobile?
  • Content creation  Use of Video. Audio. Stills. Text. Graphics. Writing in a time of crisis. The Power of Graphics and Images. Data Visualisation. Accessibility.
  • Content Distribution — Online Channels (website/apps/email). Social Media Organic Distribution. Social Media Paid Distribution. Search Engine Marketing. Radio and TV Advertising. The Role of Media Relations in a Crisis.
  • Measurement — What do you measure and when?
  • Evaluation — What worked? What didn’t work? What’s next?
  • Skills development — What skills does a government and public sector communicator need in the future? What is the best way to learn? Is completing a short course it worth the trouble? Building a Data Culture.
  • Technology — Digital platforms. How does government manage content creation and distribution in the digital age? Artificial Intelligence (AI). Machine Learning. Voice. Augmented Reality (AR). Virtual Reality (VR). Chatbots. Automation. Cloud Computing. The Future of 5G. Wearables. Where is technology going and how do we harness its power?
  • Privacy and Data — How does government manage data in the digital age?

We are open to other suggestions and are adopting a co-design approach with our partners. 

If you have an idea that isn’t on this list, let us know! We want to hear from you!

What’s in it for you?

Good question. You’ll have the chance to:

  • Get in front of a global crowd to share your thoughts and opinions;
  • Speak on a platform endorsed by the OECD;
  • Attend the conference and learn from other speakers;
  • Network with attendees from around the globe;
  • Enrich leadership discussions and create a call to action for government.

Let’s talk!

contentgroup invites you to submit an expression of interest for the GovComms Festival, the world’s first world conference about government and public sector communication.

Our Producer Luke Kinsella is more than happy to chat with you. Leave him a message here and it will go directly to his inbox.

Partners​

contentgroup have a number of key partners working closely with us to deliver the GovComms Festival. 

The GovComms Festival is a part of the Government After Shock global initiative, which is led and supported by the OECD with added support from the European Commission. 

Government After Shock is a global event that will explore the future of government beyond the crisis. Supported by the OECD, the initiative is co-designed by hundreds of people around the world. The event will run from 17-18 November, and the GovComms Festival will occur on day one of the event. Government After Shock is an opportunity to reflect and learn from the crisis that has dominated 2020.

Griffith University is a public research university in South-East Queensland. They have over 40,000 students and are ranked in the top 2% of universities worldwide. The Social Marketing @ Griffith centre delivers insight-driven, evidence-based behaviour change programs and evaluations. They are a passionate, diverse and agile team who are reinvesting in the next generation to deliver change for the better.

The Chartered Institute of Public Relations (CIPR) is the world’s only royal chartered body for public relations professionals. CIPR is committed to professional standards and lifelong learning, supporting the careers of its global members. CIPR offers industry-leading qualifications, training and regularly hosts webinars and industry chats. They also campaign on behalf of the global PR industry, often lobbying governments on a variety of industry issues. CIPR is known for its thought leadership on public relations.

ELGL is the Engaging Local Government Leaders Network, a 5,000 member organization for people who work for and with local government. Our vision is to amplify the good in local government, and our mission is to engage the brightest minds in local government. ELGL produces content, training, events, and the GovLove podcast.

Government After Shock is a collaborative initiative supported by:

Government After Shock is led by the Observatory of Public Sector Innovation (OPSI) within the OECD. The OECD is an international organisation that promotes economic cooperation among it’s many member states. Government After Shock is also supported by the European Commission through its Horizon 2020 Programme. The European Commission is the executive branch of the European Union.

Commtract is a digital platform that connects highly skilled communication, marketing and creative experts with contract jobs across Australia and NZ. They enable employers to source vetted consultants from our talent pool of over 4,000 experts and provide access to a diverse and exciting range of short and long-term projects across corporate, government, consumer, industry organisations and agencies.

Accountability Lab strengthens systems of accountability in order to unleash positive social and economic change around the world. Accountability Lab strives to reinvent the way that development organizations operate through radical accountability, context-appropriate reporting, and creative awareness campaigns. Their goal is a world in which resources are used wisely and decisions benefit everyone. The network includes teams in Mexico, Mali, Niger, Nigeria, Liberia, South Africa, Zimbabwe, Nepal and Pakistan

Proximity is a leading professional services organisation providing consulting, legal and commercial advisory solutions. We provide high quality services to public and private sector clients, with a focus on government and regulated industries. Our multi-disciplinary team includes highly experienced specialist in project management, consulting, law, procurement, governance, technology and commercial.

If you are interested in becoming a partner to the GovComms Festival, please contact our Producer Luke Kinsella: luke.kinsella@contentgroup.com.au.

MEDIA PARTNERS

SPEAKER GUIDELINES

SPEAKER CHECK LIST

  1. Sign Speaker Agreement and send to our Festival Coordinator Luke (luke.kinsella@contentgroup.com.au)
  2. Send the following to Luke (luke.kinsella@contentgroup.com.au)
        1. 100-word biography
        2. High-Resolution photo of yourself
  3. REGISTER for the event at: https://hopin.to/events/govcomms-festival. This is VERY important. If you can attach your photo to your account as well, that will make things easier.
  4. Click here to access a custom-made PowerPoint template for the GovComms Festival. We ask that if you use PowerPoint slides, to please use this template.
  5. Promote your presence as a speaker at The GovComms Festival. See below for the ‘Speaker Sharing Guidelines’. Click Here to download a graphic that can be shared with your social media posts.

SPEAKER SHARING GUIDE

We would really appreciate if ALL speakers posted on their social media announcing that they will be speaking at the event. Not only does it encourage your friends to watch your presentation, but it also helps to promote the Festival.

Click here to download a social media tile to use in your social media posts.

Don’t forget to use the following hashtags in your post: #GovCommsFestival and #GovAfterShock. Also don’t forget to tag contentgroup in your post, so we can see it and share it.

IMPORTANT: We ask that in your posts, you try to push the registration link as much as possible. Ideally, we want this link to be everywhere: https://hopin.to/events/govcomms-festival

GUIDE TO USING HOPIN

The GovComms Festival will occur on a virtual platform called Hopin. Speakers are either presenting on the Main Stage, or in a Session. You will be notified of which one you’re in, and what time when the schedule is finalised. Stay tuned.

Speakers for the Main Stage

  1. Make sure you are registered for the GovComms Festival. Here is the link where you can register: https://hopin.to/events/govcomms-festival
  2. I will send you a link to the The Backstage is where you meet before the event goes live. Click the Backstage link 5-10 minutes for you’re scheduled to speak. This is the most important step. It’s easy from here.
  3. When you enter the Backstage, make a comment on the Backstage chat announcing that you have entered the Backstage.
  4. When it is time for you to speak, click ‘Ask Permission’. This will broadcast your video/audio to the Backstage.
  5. The Backstage facilitator will send you live when it is your time to speak. The ORANGE icon signifies that you are about to go live, and the RED icon signifies that you are currently live. When it’s RED, start speaking.
  6. If you have slides that you would like to share, click ‘Screen Share’ (it looks like a computer with a red line through it) and load the Program that you have used to open your slides (PowerPoint, Keynote, Chrome, etc.).
For a video demonstration of how this works: https://www.youtube.com/watch?v=n-5oLcUaFZM 
 

Speakers for Sessions

  1. Make sure you are registered for the GovComms Festival. Here is the link where you can register: https://hopin.to/events/govcomms-festival
  2. Enter the event page and click on ‘Sessions’.
  3. Find the Session that you will be attending and click on it.
  4. Once you enter the Breakout Session, click the blue ‘Participate’ button AT YOUR DESIGNATED TIME. As one of the designated speakers for that breakout session, only you have the opportunity to click the button.
  5. If you have slides that you would like to share, click ‘Screen Share’ (it looks like a computer with a red line through it) and load the Program that you have used to open your slides (PowerPoint, Keynote, Chrome, etc.).

SETTING UP YOUR TECH

  • We recommend using Google Chrome as your web browser when using Hopin.
  • Raise the height of your laptop. Make sure the camera is level with your eyes.
  • Avoid bright windows in your background. Try a desk lamp for better lighting.
  • Use a quiet, echo-free room.
  • Use a headset if possible, or at least use earbuds to stop echoes.

DOWNLOADS

  • Click Here to download the GovComms Festival logo
  • Click Here to download the GovComms Festival Sharing Graphic
  • Click Here to download the Speaker Agreement
  • Click Here to download the PowerPoint Presentation

CONTACT

Festival Coordinator: Luke Kinsella (luke.kinsella@contentgroup.com.au)

 FAQs

1. Where do I register for the event?

Registration for the event is done through the Hopin platform. Here is the link to the registration page: https://hopin.to/events/govcomms-festival

2. How do I access the event on the day?

On the day of the Festival, the Hopin registration page will transform into the event access page 5 minutes before start time. When attendees click the link, it will take them straight into the reception area. Anybody who has registered for the event will get an email with the link 24 hours before the event, and then another reminder 1 hour before.

3. How does the GovComms Festival consider different time zones?

The Festival will be live, and will run for 24 hours! Wherever you are in the world, you will be able to join at a time that suits you. It begins in Canberra, Australia at 10AM on November 17th and will follow the sun around the world, featuring speakers from a wide range of countries. If you’re not in Australia, the conference will start as soon as you wake up on the 17th of November.

4. Do I have to pay to attend?

No, the GovComms Festival is completely free!

5. Who will be speaking at the event?

The event will feature local and international guests who are experts and  leaders in their fields. Some speakers who have already been announced include Director of UK Government Communications Alex Aiken, Professor Jim Macnamara, the President-Elect of the CIPR Mandy Pearse, Author Jeff French and verbal communication coaches from TEDx Canberra! Closer to the event more speakers will be announced and a complete event timetable will be released. Stay tuned!

6. What will Griffith University be contributing to the GovComms Festival?

Griffith University is one of Australia’s top universities for marketing and communications. The Social Marketing @ Griffith team have sourced 24 hours of educational content from leading academics. 

7. Will there be a chance for attendees to get involved in speaking?

There will be group discussion forums for attendees to join in the discussion. This will give attendees the opportunity to contribute to the discussion, whether you are registered as a speaker or not. These discussion rooms will give people the opportunity to network, meet and discuss with professionals from around the world.

8. What is Hopin and how does it work?

Hopin is a platform that hosts online events, ranging from small meetings to global conferences. The event will include a reception, a main stage, breakout sessions, an expo hall, and the opportunity to network with other attendees. You are able to move seamlessly through these rooms to view whatever you want! A schedule is available on the registration page, which will display what is occurring in each room. You do not need to download anything, just join the event and participate within your browser from your device of choice.  Hopin is a very easy platform to use, but if you’re ever confused, watch this two-minute video from Hopin: https://www.youtube.com/watch?v=QRBVbUCNTTg

9. Is Hopin a secure platform? Will it protect my privacy?

The Hopin Event Platform cares about your data and is dedicated to protecting your personal information. It is a reliable platform that has been used by the United Nations, The Wall Street Journal and The Guardian. They have also worked with companies such as Dell and Adobe. To register for GovComms Festival, Hopin will require your first name, last name, and email address. Hopin will not share your data to third parties without your permission. For more information, head to Hopin’s website to read their privacy policy.

10. Do I need to make an account with Hopin?

Yes, and the process is very simple. All that is required to sign up is your name and your email. To register for the event, click here: https://hopin.to/events/govcomms-Festival

11. What is the Government After Shock global dialogue?

Government After Shock is a two-day program run by the OECD and the European Commission which includes virtual and in-person events. The GovComms Festival will be held on day one of Government After Shock, and will feature important conversations from around the world. For more information about Government After shock, visit the OPSI website.

12. Who should attend the GovComms Festival?

Anyone can attend the Festival! We have dozens of hours’ worth of content, so there will be something for everyone. If you’re a government communications professional, or just someone looking to improve their communication skills, the GovComms Festival will have something for you.

13. GovComms Festival is running for 24 hours, when should I join?

Closer to the event date we will be releasing an extensive timetable that shows all the speakers, workshops, and what time they will be live. You can still attend even if you are only available at a specific time. You could watch a key speaker in the morning and tune back in for a workshop in the afternoon. When you join the event is entirely up to you.

14. What does ‘GovComms’ mean?

GovComms is the name of contentgroup’s popular podcast about government communication. The podcast explores the digital communication industry through the perspective of public sector communications professionals, academics and industry leaders.

15. Who can complete an expression of interest form?

GovComms Festival is wanting to find practitioners, experts or trainers who have knowledge and experience in the communications field. You can be from any country and specialise in any relevant area. The Get Involved page on the website has further information about the topics, or you can bring your ideas to us. If you have suggestions or a gap that we have not included, reach out to us to get involved as a presenter.

16. What if I am not available on the day? Is there somewhere else I can watch this?

The Festival will be live on Hopin for international attendees over 24 hours. This means that you can jump in at any time in the day to participate in the conference. If you are not able to join on the November 17th you will not completely miss out. Workshops and keynote speaker sessions will be recorded and available after the event. This content will be distributed through contentgroup, Griffith University and other channels.

17. Will there be networking opportunities at the conference?

Yes! Our group discussion forums will be a great place to contribute to the conversation, whilst meeting new people from around the world. Even in the Main Stage events, attendees will have the opportunity to add comments, respond to polls and ask questions of the speakers. There will also be a room on Hopin completely dedicated to networking with other attendees and speakers at the conference. The networking room will automatically match you with another attendee to video chat.

18. Are there are a limited amount of tickets to the GovComms Festival?

As GovComms Festival is a free event, there is not a limit on the amount of people that can register and attend. The event will run for 24 hours, but the main stage has the capability to host 100,000 viewers at once. The breakout session rooms can hold 500 attendees at one time.

What is the GovComms Festival?

contentgroup presents GovComms Festival, the world’s first global event dedicated to the future of government communications.

This year’s festival is part of the Organisation for Economic Co-operation and Development’s (OECD) Government After Shock global dialogue. The GovComms Festival is a unique opportunity for governments, public sector organisations and brands to discuss the future of direct-to-citizen communications.

The GovComms Festival will explore how governments around the world are using direct-to-citizen communications to handle this year’s unprecedented social and economic disruptions. What is working? What is not? What could we be doing better?

Technology and the COVID-19 crisis have changed the way the world communicates. Now is the time to come together to share the lessons we have all learnt from a year that has tested and challenged governments around the world.

Our discussion will be guided by three key questions:

  • How is the government communications landscape changing?
  • Which communications methods and processes are we leaving behind?
  • What should government communicators be doing differently from now on?

The GovComms Festival is a one-stop shop for understanding the past, present and future of government communications and digital marketing. Bringing together public and private sector professionals from around the world, you will hear about best practice and industry strategies that are paving the way in government communications.

The Festival will take place on Tuesday, 17 November, 2020.

To view the media release, click here

Attending the Festival

If you are interested in attending the GovComms Festival, attending is really easy and completely free.

The Festival will take place on online platform, Hopin. contentgroup has chosen Hopin because it is accessible and easy to use. Hopin supports multiple ‘channels’ streaming at the same time, whilst still being a part of the same event. This means that you can easily jump in and out of different sessions to suit your needs!

Hopin is an extremely reliable platform, having been used by organisations like the United Nations, the Wall Street Journal, The Guardian, SalesForce, treehouse and GitLab.

Click here to sign up to the Festival today.

Once you sign up you will be sent a Festival pack which will give you access to all the important event details.

What to expect

You can experience GovComms Festival your way. We have tailored our content to suit your needs! Whether you want to attend deep dives into workflows and case studies, keynote addresses, thought-provoking panel discussions, attenting-grabbing debates, specialised education sessions or intimate networking opportunities, which sessions you attend is completely up to you.

Some of the topics that will be discussed at the Festival include, but are not limited to, the following: skills development, artificial intelligence, privacy, research, data analysis, social media, journalism, public relations, social change and content distribution.

Closer to the event we will release a downloadable schedule so that you know exactly what is going on, and at what time.

HAVE YOUR SAY!

We’re building an amazing program of speakers and panelists. The GovComms Festival has already confirmed that the Executive Director of Government Communications for the UK Government, Alex Aiken, will give a keynote address.

We are seeking expressions of interest from practitioners, experts and trainers from all over the world who are willing to share their knowledge and experience with an international audience. If you’d like to get involved as a presenter, this is your chance! There’s scope for you to get involved in: keynote speeches, panel discussions, Q&A sessions, training sessions and debates.

And you would be able to do so from the comfort of your own surroundings – the joys of an online conference! We would love to chat with you in more detail about the specifics of how you can get involved. We are looking for conference topics to include:

  • Research — Qualitative. Quantitative. Short-form. Long-form. Is the focus group finished? Tracking citizen sentiment through digital content.
  • Strategic planning — Frameworks and other supporting planning tool. Change management. Stakeholder Engagement. Project Management. Content strategy.
  • Citizen focus — Design Thinking. Behavioural Science. Insight-led Communication. Neuroscience.
  • Creative — Campaigns and Ideas with Impact. How do make content work on mobile?
  • Content creation — Use of Video. Audio. Stills. Text. Graphics. Writing in a time of crisis. The Power of Graphics and Images. Data Visualisation. Accessibility.
  • Content Distribution — Online Channels (website/apps/email). Social Media Organic Distribution. Social Media Paid Distribution. Search Engine Marketing. Radio and TV Advertising. The Role of Media Relations in a Crisis.
  • Measurement — What do you measure and when?
  • Evaluation — What worked? What didn’t work? What’s next?
  • Skills development — What skills does a government and public sector communicator need in the future? What is the best way to learn? Is completing a short course it worth the trouble? Building a Data Culture.
  • Technology — Digital platforms. How does government manage content creation and distribution in the digital age? Artificial Intelligence (AI). Machine Learning. Voice. Augmented Reality (AR). Virtual Reality (VR). Chatbots. Automation. Cloud Computing. The Future of 5G. Wearables. Where is technology going and how do we harness its power?
  • Privacy and Data — How does government manage data in the digital age?

We are open to other suggestions and are adopting a co-design approach with our partners. 

If you have an idea that isn’t on this list, let us know! We want to hear from you!

What’s in it for you?

Good question. You’ll have the chance to:

  • Get in front of a global crowd to share your thoughts and opinions;
  • Speak on a platform endorsed by the OECD;
  • Attend the conference and learn from other speakers;
  • Network with attendees from around the globe;
  • Enrich leadership discussions and create a call to action for government.

Let’s talk!

contentgroup invites you to submit an expression of interest for the GovComms Festival, the world’s first world conference about government and public sector communication.

Our Producer Luke Kinsella is more than happy to chat with you. Leave him a message here and it will go directly to his inbox.

Partners​

contentgroup have a number of key partners working closely with us to deliver the GovComms Festival. 

The GovComms Festival is a part of the Government After Shock global initiative, which is led and supported by the OECD with added support from the European Commission. 

Government After Shock is a global event that will explore the future of government beyond the crisis. Supported by the OECD, the initiative is co-designed by hundreds of people around the world. The event will run from 17-18 November, and the GovComms Festival will occur on day one of the event. Government After Shock is an opportunity to reflect and learn from the crisis that has dominated 2020.

Griffith University is a public research university in South-East Queensland. They have over 40,000 students and are ranked in the top 2% of universities worldwide. The Social Marketing @ Griffith centre delivers insight-driven, evidence-based behaviour change programs and evaluations. They are a passionate, diverse and agile team who are reinvesting in the next generation to deliver change for the better.

The Chartered Institute of Public Relations (CIPR) is the world’s only royal chartered body for public relations professionals. CIPR is committed to professional standards and lifelong learning, supporting the careers of its global members. CIPR offers industry-leading qualifications, training and regularly hosts webinars and industry chats. They also campaign on behalf of the global PR industry, often lobbying governments on a variety of industry issues. CIPR is known for its thought leadership on public relations.

ELGL is the Engaging Local Government Leaders Network, a 5,000 member organization for people who work for and with local government. Our vision is to amplify the good in local government, and our mission is to engage the brightest minds in local government. ELGL produces content, training, events, and the GovLove podcast.

Government After Shock is a collaborative initiative supported by:

Government After Shock is led by the Observatory of Public Sector Innovation (OPSI) within the OECD. The OECD is an international organisation that promotes economic cooperation among it’s many member states. Government After Shock is also supported by the European Commission through its Horizon 2020 Programme. The European Commission is the executive branch of the European Union.

Commtract is a digital platform that connects highly skilled communication, marketing and creative experts with contract jobs across Australia and NZ. They enable employers to source vetted consultants from our talent pool of over 4,000 experts and provide access to a diverse and exciting range of short and long-term projects across corporate, government, consumer, industry organisations and agencies.

Accountability Lab strengthens systems of accountability in order to unleash positive social and economic change around the world. Accountability Lab strives to reinvent the way that development organizations operate through radical accountability, context-appropriate reporting, and creative awareness campaigns. Their goal is a world in which resources are used wisely and decisions benefit everyone. The network includes teams in Mexico, Mali, Niger, Nigeria, Liberia, South Africa, Zimbabwe, Nepal and Pakistan

Proximity is a leading professional services organisation providing consulting, legal and commercial advisory solutions. We provide high quality services to public and private sector clients, with a focus on government and regulated industries. Our multi-disciplinary team includes highly experienced specialist in project management, consulting, law, procurement, governance, technology and commercial.

If you are interested in becoming a partner to the GovComms Festival, please contact our Producer Luke Kinsella: luke.kinsella@contentgroup.com.au.

MEDIA PARTNERS

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