UC Research

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 Institute for Governance and Policy Analysis – University of Canberra


Through the Innovation Voucher Program, contentgroup has been working with the Institute for Governance and Policy Analysis (IGPA) at University of Canberra (UC) to evaluate the content communication methodology’s application to the new Policy Proposal Process (NPP).

When Government policy areas are considering solutions to various community challenges, they develop a proposed course of action that is considered by Government. Those proposals describe the problem and the suggested remedies. Communication with key audiences who are affected by these policies, programs and or regulations is sometimes forgotten or not considered.

The research partnership with IPGA and contentgroup aims to:

  • Develop an integrated approach where the content communication method and its focus on the needs of the citizens are incorporated into the new policy proposal process at the beginning.
  • Improve the understanding of the potential impact of effective strategic communication in a public-sector context.
  • Develop a training program to support the education and skill development of senior policy makers.

[/vc_column_text][vc_separator color=”custom” border_width=”2″ accent_color=”#2586b7″][vc_column_text]Established in 2004, the Institute for Governance and Policy Analysis (IGPA) conducts interdisciplinary research in governance and policy analysis to deepen theory, advance knowledge and improve practice, in a way that is of significance to scholars and practitioners in Australia and internationally.

The core aim of IGPA is to sustain our reputation as a world class research institution for the study and practice of governance and public policy.

As part of this project, the IGPA have run a proof of concept workshop with senior executives from various Federal Departments in areas of policy making and communication. The results of the workshop informed the design and develop a short course pilot program for policy makers in the public sector.

Connect with Mark Evans – Director of the Institute

The list of participating Government bodies:


Federal departments – policy and communication areas
  • Department of Human Services (DHS)
  • Department of Social Services (DSS)
  • Department of Industry, Innovation and Science (DIIS)
  • Department of Finance (DoF)
  • Australian Taxation Office (ATO)
  • Department of Homeaffairs
  • Department of the Prime Minister and Cabinet (PM&C)
  • Australian Bureau of Statistics (ABS)
  • Department of Infrastructure and Regional Development and Cities
  • Department of Jobs and Small Businesses
  • Department of Agriculture and Water Resources
  • Department of Environment and Energy
  • Australian Federal Police (AFP)
  • Department of Communications and the Arts

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