Institute for Governance and Policy Analysis – University of Canberra
Through the Innovation Voucher Program, contentgroup has been working with the Institute for Governance and Policy Analysis (IGPA) at University of Canberra (UC) to evaluate the content communication methodology’s application to the new Policy Proposal Process (NPP).
When Government policy areas are considering solutions to various community challenges, they develop a proposed course of action that is considered by Government. Those proposals describe the problem and the suggested remedies. Communication with key audiences who are affected by these policies, programs and or regulations is sometimes forgotten or not considered.
The research partnership with IPGA and contentgroup aims to:
- Develop an integrated approach where the content communication method and its focus on the needs of the citizens are incorporated into the new policy proposal process at the beginning.
- Improve the understanding of the potential impact of effective strategic communication in a public-sector context.
- Develop a training program to support the education and skill development of senior policy makers.