White Paper on Developing Northern Australia

AboutThe opportunity

Our production department was engaged to create a series of animated videos and infographics for the Department of Prime Minister and Cabinet’s White Paper on the Developing Northern Australia. The department desired the White Paper to have the vision to unlock the great potential and opportunities of the north, focusing on building priority roads, developing water resources, removing red tape, building a sustainable workforce and ensuring effective governance arrangements.

contentgroup first created the overall look and feel which included layout, typography, colour choice and animation styling. After this was approved by PM+C, we created storyboards for each animation which were then turned into videos.

Here is the first animated video we created:

After these videos were submitted, a series of 30 infographics were created to promote the paper on social media:








Related works

Want to know how to innovate in the government communications space?