contentgroup was engaged to produce two videos that formed part of a fundraising campaign for the University’s Cancer Research Project. Our approach was to explain the key concepts of the research, and feature some of the real people conducting this work.
We explained the science behind the research by interviewing the research leader and asking her to explain her work as simply as possible. Her words were overlaid with 3D animations of cancer cells, produced in-house at contentgroup.
The two videos were published on the University’s website and shared amongst its alumni and the wider community.