National Australia Day Council




AboutThe Opportunity


The National Australia Day Council (NADC) is the coordinating body for the Australian of the Year Awards, as well as Australia Day celebrations across the nation. The NADC recently engaged contentgroup for the second consecutive year to design their Annual Report. The aim was to reflect their new branding which was also created by contentgroup.

The design work needed to be completed within a tight timeframe to allow time for key internal stakeholders to review prior to publishing.



AboutThe Project


contentgroup and the NADC agreed on a watertight project plan to ensure a slick process.

Drawing on our expert knowledge of the NADC brand, we tailored the report’s design to its target audience – time-poor executives. We made the most of photography and brand assets to create a clear, concise report that presents information in an engaging yet professional way.

contentgroup provided both web and print-ready versions of the report on time and to budget. The final web report can be viewed here.


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