Department of Education, Skills and Employment
Strategic Communication and Stakeholder engagement strategy
In March 2019, the Australian Government Department of Education, Skills and Employment commissioned contentgroup to develop and deliver a high-level overarching communication and engagement strategy to support the successful development and implementation of the National Learning Progression and Online Formative initiative, through its discovery phase.
As part of this project, contentgroup delivered a communication and engagement strategy in collaboration with multiple key stakeholders involved in the initiative and part of its governance model. The strategy described communication goals and benefits, audience/communication channels, SWOT analysis, risks and mitigations, and a measurement and evaluation framework to support the success of the initiative, specifically during the discovery phase.
contentgroup adopted an open, transparent, and consistent approach in all communication and engagement efforts, with a focus on how the initiative would potentially improve the learning outcomes of every Australian student.
Our team also provided communications support and resources as part of implementing the strategy including but not limited to media monitoring, factsheet, infographics, initiative video, media holding statement, and stakeholder interviews and surveys.
Through this project, contentgroup gained a further understanding of the operating environment at the Department as well as experience in effectively explaining high-profile complex national projects using simple, plain English appealing content.