Department of Education, Skills and Employment

Strategic Communication and Stakeholder engagement strategy

In March 2019, the Australian Government Department of Education, Skills and Employment commissioned contentgroup to develop and deliver a high-level overarching communication and engagement strategy to support the successful development and implementation of the National Learning Progression and Online Formative initiative, through its discovery phase.

Services

As part of this project, contentgroup delivered a communication and engagement strategy in collaboration with multiple key stakeholders involved in the initiative and part of its governance model.  The strategy described communication goals and benefits, audience/communication channels, SWOT analysis, risks and mitigations, and a measurement and evaluation framework to support the success of the initiative, specifically during the discovery phase.

contentgroup adopted an open, transparent, and consistent approach in all communication and engagement efforts, with a focus on how the initiative would potentially improve the learning outcomes of every Australian student. 

Our team also provided communications support and resources as part of implementing the strategy including but not limited to media monitoring, factsheet, infographics, initiative video, media holding statement, and stakeholder interviews and surveys.

Through this project, contentgroup gained a further understanding of the operating environment at the Department as well as experience in effectively explaining high-profile complex national projects using simple, plain English appealing content.

Client Testimonial

“contentgroup played an important role in building trust between three national agencies and supporting them to work more effectively together to deliver this initiative. In doing so they developed protocols around handling of media requests, developed presentations and speeches for use by the Managing Director and helped to build an overall narrative for the discovery phase that all agencies could use. They also engaged constructively in internal governance working groups. contentgroup adapted to a changing environment and scope of work, with less overt public facing communication activity, but provided strong support in managing and responding to media enquiries, monitoring media and social media, developing website content and branding and the overarching communication and engagement strategy for the project. contentgroup provided excellent support in capturing video content to promote to teachers and principals the value of the project. They demonstrated strong written communication skills with a strong focus on developing content to meet overall strategic objectives.”

Kim Ulrick, Assistant Secretary, Teaching Policy and Standards Branch Department of Education, Skills and Employment

“It was a pleasure to work with contentgroup in supporting the discovery stage of our national education project. They were professional, responsive, creative and reliable. They always did what they said they were going to do and always connected their ideas to practical steps and outcomes. The content communication framework delivered us a clear and coherent plan that they implemented effectively. As the project lead, I appreciated David’s wise counsel on a number of media and other tricky project issues. I am happy to recommend contentgroup and would be pleased to work with them in the future.”

Jenny Donovan, Managing Director National Learning Progressions and Online Formative Assessment initiative