In episode 32 of InTransition, we are joined by Flip Prior, Twitter Australia’s Partnerships Manager – News & Government. In this episode we examine how government departments and politicians use Twitter to advance the conversation.
Flip is Twitter Australia’s partnership manager in news and government. She’s responsible for developing relationships with key news organisations and political institution and inspiring journalists, politicians and public servants to share the best of their content on Twitter to advance the public conversation.
Before taking on her role on Twitter, she was the communications and partnerships manager at the Walkley Foundation where she oversaw all internal and external communications including campaigns and media liaison. Flip was also a bureau reporter for the newspaper at the West Australian and as a journalist she won the WA Youth Award Media Prize in 2010 and 2012 and best country journalist at the WA Media Awards in 2007.
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Show Notes:
2:50 – The changes to government communication – Social media has relaxed the rules.
4:15 – Flip explains how politicians have embraced the use of Periscope.
7:03 – A great example of content marketing – How Ambulance Victoria used Periscope to reach their audience.
10:10 – Using Twitter to engage with their audience. Flip says politicians don’t answer enough questions on Twitter. Becoming actively engaged is key to being a successful Twitter user.
13:13 – The top 5 tips of how to use Twitter effectively.
18:49 – Flip tells us where to download a Government department handbook on how to use Twitter at media.twitter.com/government
21:01 – Politicians aren’t the only one’s using Twitter to speak to the public. The Bureau of Meteorology (@BOM_au) is doing a great job informing their followers.
22:04 – Twitter is very powerful during a crisis situation. During the Sydney Siege the weight of enquiry crashed the NSW Police website. The NSW Police turned to Twitter to continue to inform the public of the events. @NSWpolice
27:50 – Users on Twitter don’t except immediate responses, but answer the question within the next couple of hours. Clicking the gold star is a simple and effect use of acknowledgement to your Twitter followers.