#73 Joanne Painter on the 3 most important trends in communications

Joanne Painter

Joanne Painter is the Founder and Managing Director of icon.pr, a communications consultancy based in Melbourne, Australia. Joanne Painter has led her team for over 15 years on a range of projects in both the public and the private sector. icon.pr won the 2015 Golden Target Award for ‘Sustainability & Corporate Social Responsibility’ by the Public Relations Institute of Australia for their ‘Love Food, Hate Waste’ campaign for Sustainability Victoria. They also received a Highly Commended award for their ‘Stand Up For Farmers’ campaign for New South Wales Farmers. Before her communications career, Joanne was a senior journalist for The Age.

In this episode, you’ll learn:
3:50 What makes a good journalist?
6:13 Why Joanne ‘moved to the dark side’
7:43 Why we are lucky in the digital age
8:22 One of the most important lessons from bootstrapping a business
8:52 How do you trial and error in a successful way? (And why you must use agile development)
12:47 The 3 most important trends in communications in 2016
14:01 Why you can’t ignore social media
14:50 Why you must be using an omni-channel approach
15:44 Does the production value of your video matter?
19:20 Where do offline channels fit in the omni-channel approach?
20:27 Case study of the ‘Love Food, Hate Waste’ campaign for Sustainability Victoria

Selected links

Download transcript

Read the ‘Love Food, Hate Waste’ case study for Sustainability Victoria

Learn more about icon.pr Website | Facebook | Twitter @iconpr

Follow Joanne Painter on Twitter @joannepainter

Check out Joanne Painter on LinkedIn

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