Your brand is your image. It’s not only what you say, but also the result of an ongoing interplay, or dynamic, between your output and the response you get from the public. Branding for government should be strategic and include an...
Video News Releases (VNRs) are a way for government departments, not-for-profits and businesses to gain TV and online media coverage for events, programs or products. Read our tips on how you can produce your own Video News Releases...
How can you work third party content distribution into your marketing strategy? Find out how adding this tactic to your communications programme will maximise the reach of your target audience....
What's the secret behind successful Instragram accounts which result in cult followings? How do you build user generated content into your Instagram strategy?...
In the public sector, Facebook is referred to as the F-word. Here are three things you need to say to your executive to make them reconsider their policy on Facebook....
The Australian Federal Government’s adoption of the WCAG 2.0 Web Accessibility Guidelines requires video content on government websites to be captioned. This tutorial walks through how to use Youtube Automatic Captions to caption your...
Whether your objective is to increase awareness, decrease call centre costs or change behaviour, if used correctly, social media can be a powerful channel. Here are 5 of the greatest examples of social media marketing in the public sector....
Most communicators are guilty of pushing internal communications to the bottom of our ‘to-do’ list. When you consider the benefits, you will change your mind....
“It’s not in the budget,” they tell you. Your organisation is cutting costs. Or they just don’t have the funds. This is when you want to use the marketing channel with the highest return on investment....
A few months ago, UK Prime Minister David Cameron was forced to defend the competency of his government officials after a Home Office press release on English lessons for migrants misspelt the word ‘language’. This could happen to your...
This is a case study of the failures and mistakes of our recent survey. Here are 5 lessons for successful survey design and market research....
In this blog, David Pembroke reviews The Story of Content: Rise of the New Marketing, a documentary which recently premiered at Content Marketing World. Produced by the Content Marketing Institute, the film explores the evolution of...
All good communication strategies are written and implemented in order to achieve a specific objective. In this blog Sophie McKerchar explains how!...
There are some attention grabbing examples of content marketing in government emerging. Let’s explore them....
Typography plays a huge role in developing a strong brand identity and a solid first impression. So how do you pick the right font for your brand? Our Graphic Designer Libby Coy explains....
Journalists are busy. Planning ahead is essential if you want to see your event or story in print and on broadcast media platforms. Here are four essentials to include in a media alert....
