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31 October, 2017Strategic Communication, , , , , , , , , , , donovan

Five requirements for effective leadership in government

Paul Maddison, currently the Canadian High Commissioner to Australia, has undertaken many new challenges throughout a 40-year career and was kind enough to share five requirements for effective leadership. After diligently working his wa...

17 October, 2017Content Communication, Government, Social Media, Strategic Communication, , , , , , , , , , , Geoff Fisher

Authenticity, government and social media

Those of us who’ve worked in government communications for any length of time have probably had a conversation with someone from Business Area X that started something like “I want to do 12 Facebook posts to tell people about this th...

16 October, 2017Content Communication, Strategic Communication, , , , , , , , , , , , aagam

The three R’s of recycling content

Recycle, Re-purpose and Refresh The internet is an insatiable beast; and trying to continually feed it fresh content is an exhausting challenge. The smart content marketer knows just how crucial it is to get the most out of every piece o...