Forge positive business relationships to achieve your goals

Forge positive business relationships to achieve your goals

One of our mantras here at contentgroup is ‘go beyond’. As a company, we seek to go beyond in everything we do, particularly when it comes to building positive business relationships.

I recently discovered the usefulness of this in my own work after attending Canberra Innovation Network’s First Wednesday Connect, where business people, innovators and entrepreneurs showcase their creative business ideas.

I met a group of amazing people at the event and learnt about their impressive pool of principals and processes. One attendee who really stood out was David Keightley, founder and CEO of Ecospectral.

The following day, I got in touch with David to see if he would take part in a project I’m currently working on. Turned out, he was more than happy to.

This is just one example of how making an effort to build positive business relationships can really help you to collaborate and share information – and ultimately reach your goals.

Power in positivity  

For many of us, we’re at work five out of seven days a week. So you’d be crazy not to make an effort with the people you’re with day in and out too, right?

Having positive relationships with your colleagues will help you deliver projects and meet objectives. As a team, employees will feel more comfortable leveraging off each other and problem solving on the go.

And the good news is, it’s easy – just give a little.

The University of Southampton suggests in the research paper Building Effective Working Relationships that it’s a two-way street when it comes to forging positive connections:

“A successful relationship is built on trust, respect and understanding, and requires ongoing investment from both parties.”

So, the next time you bump into a co-worker at the copy machine, ask them how their day is going, or offer to stay back and help them if you can see they’re under the pump. Chances are you’ll have a willing and able volunteer to give you a hand next time you need it, too.

So, what about clients?

It’s more important than ever to build strong relationships with your clients. Establishing and maintaining these connections generates trust and morale, so you can delve deeper into the organisation to find out what, why and how your clients do business.

I asked  two of our senior content strategists here at contentgroup what strong client relationships mean to them. Here’s what they had to say:

“Forming professional yet genuine relationships with our clients is critical to the ultimate success of our projects. I like to think that my clients could pick up the phone and call me to talk through anything, be it to bounce an idea around or to ask for a verbal snapshot of how their social channels are performing.” – Lydia Stevens, Senior Content and PR Strategist.  

contentgroup Senior Content and PR Strategist, Lydia Stevens.

“Face-to-face meetings are important to build trust, as are regular project meetings. Recently, I have been working from the office of a client once a week and it’s a wonderful feeling to have everyone know my name and come and say hello. I instantly feel welcomed and consequently, everyone feels more comfortable to collaborate or get in touch if they ever need something, which leads to a much better product and outcome for the client on the whole.” – Olivia Porter, Senior Content Strategist.

Clearly, the more effort you put into your client relationships the easier it will be to identify the areas in which they need your service – making you the star communicator.

So, whether you’re working with someone who sits next to you, someone you’ve just met at a function or someone who’s based on the other side of the word – make the effort today and go beyond.

How will you work on initiating or nurturing a positive business relationship today?


Each week a staff member puts pen to paper to write about an aspect of content communication that speaks to them, and hopefully, informs you. This is a space where our passion for writing, learning and sharing information comes to shine.

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