November 2016

Social media’s impact on the 2016 US Presidential Election

Government, Social Media, Strategic Communication / By

In an ever-changing media landscape, we continue to see social media sites wield more influence over traditional media platforms. According to Facebook’s Chief Operating Officer Sheryl Sandberg, Facebook helped more than 2 million Americans register to vote on November 8. What made social media such an influential landscape during the lead up to the Presidential Election?

Social media’s impact on the 2016 US Presidential Election View project »

How can government strengthen their brand?

Content Communication, Government, Strategic Communication / By

Your brand is your image. It’s not only what you say, but also the result of an ongoing interplay, or dynamic, between your output and the response you get from the public. Branding for government should be strategic and include an overall vision for what the departments can achieve, while forging long-term relationships with the public.

How can government strengthen their brand? View project »

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