[Infographic] Design for the right generation and increase engagement

[Infographic] Design for the right generation and increase engagement

Government needs to engage a broad audience when sharing information. One way government departments can be more targeted in their communication is by customising the design of their message according to the audience they are trying to reach. Whether you are targeting Baby Boomers, Generation X, Millennials or Generation Z, design should be one of your first considerations.

Below is an infographic which reveals the nuances of these four generations and how you can tailor your design strategy to get the most engagement.

Designing for different generations

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Each week a staff member puts pen to paper to write about an aspect of content communication that speaks to them, and hopefully, informs you. This is a space where our passion for writing, learning and sharing information comes to shine.

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