Q&A #8: How do you get management buy-in for content marketing?

management buy in

One the most challenging aspects of adopting content marketing is getting the leadership on board.

It’s difficult because government and the public sector are naturally risk averse.

This risk avoidance works well in many circumstances, as they are spending tax payer dollars, however in cases of new techniques, government falls behind.

There are ways that, when urgent change is needed, government can be convinced.

If done correctly, you can bring the management on board with content marketing.

But how?

David Pembroke answers this question in our weekly Q&A series.

Watch now to find out how to convince the upper management to adopt content marketing.

 


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