Q&A #9: How often should you measure and evaluate?

Q&A #9: How often should you measure and evaluate?

Measurement and evaluation of campaigns are one of the most important parts of the marketing process.

How do you know if your investment is well spent?

Traditional marketing used a shotgun approach to releasing campaigns. However, with the introduction of new technology, measurement and evaluation has never been easier. The use of measurement and evaluation is one key difference between traditional marketing and content marketing.

How often should you measure and evaluate your marketing campaigns?

David Pembroke answers your question in this week’s Q&A video series.

Watch now to find out.


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