3 tips to help you curate content your audience will love

3 tips to help you curate content your audience will love

In the world of content marketing we are all publishers, but sharing content from other parts of the web is also an essential part of any content marketing strategy.

Content curation can help you fill the gaps to provide useful, relevant and consistent content to engage and inform your audience.

Why curate content?

Curating the right content can help improve your organisation’s position as a thought leader by showing that you’re connected with the broader conversation. It’s also a great way to fill the gaps with content you haven’t had the capacity to create yourself.

Curated content is content from third parties that align with your organisation’s content marketing objectives. It could be an article from a media outlet, an interesting blog or an infographic or an image that’s relevant to your organisation’s story.

In Government, this could be something like sharing a minister’s announcement or a relevant update from another Government organisation.

At contentgroup we love to find interesting links from around the industry, and if you look at our social channels you’ll see us share articles related to content marketing (of course!) and related topics such as updates to social media, SEO, writing tips and so on.

Just randomly searching the internet probably won’t get you far though. Here are three ways you can efficiently find relevant content to share with your audience.

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1. Twitter lists

Twitter lists can take some time to create but are one of the most effective ways to discover and curate relevant content.

Twitter lists allow you to organise accounts you follow into lists so you can easily sift through tweets on a certain topic or category of people you follow.

For example, if I’m following government agencies and people working in government, creating a “Government” Twitter list will allow me to easily view all these follows rather than scrolling through a busy Twitter feed. This allows me to easily pick out any links or other information I think is relevant to my Twitter audience.

If you’re already following lots of people you can use a third party app Twitlistmanager to help create your lists, but otherwise it’s easiest to add people to a list as a second step when you follow them.

To make even better use of Twitter lists, make your lists public so that other people can subscribe to your lists to see Tweets on a topic or your choice.

2. Alerts and subscriptions

Alerts are one of the easiest ways to get content from around the web brought directly to you. Use a free alert service like Google Alerts to bring you updates related to a specific topic or search term. For example, I’m interested in what people are saying about “content marketing”, so setting up a google alert for this term delivers an update on this topic to my inbox every day.

Subscribing to newsletters is another great way to get content directly to your mailbox, but use this sparingly as it’s easy to suffer from inbox overload. You can then share the most relevant content with your audience.

3. Get help from your workmates

Your colleagues are an invaluable resource for content curation, so set up a process where they can easily pass on relevant links they come across.

At contentgroup, everyone is responsible for our curated content, and we submit at least two links each week to be shared across our social channels.

Your workmates will most likely be looking at different websites to you, so can add a fresh perspective to the content your organisation is sharing.

Curating links is just the beginning for curated content. You can take content curation even further by curating research into an infographic or curating a social media conversation using Storify. You can’t always create every piece of content yourself, so look to content curation to fill in the gaps.


Each week a staff member puts pen to paper to write about an aspect of content communication that speaks to them, and hopefully, informs you. This is a space where our passion for writing, learning and sharing information comes to shine.

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