Content Marketing in Government – Todd Wheatland Video Series

Content Marketing in Government - Todd Wheatland Video Series

This year, my good friend Joe Pulizzi extended a kind invitation for me to present on the topic of “Content Marketing in Government”. In it, I will explain why I believe content marketing is the future of Government communication, why it will be difficult to implement and some actionable tips as to how we can overcome some of these very real and unique problems when dealing with Government.

It’s a “lunch and learn” session and I hope as many Government communicators as possible at the conference get along to listen.

My mission Content Marketing World is to take the first steps to create a global “Government” content marketing community inside the wider Content Marketing Institute family. This is a space that will grow dramatically and we need as many people interested in Government communication to get involved.

I know you will enjoy it.

 

Content Marketing – why it’s future of government communication

Todd Wheatland delivered this presentation at an IABC Canberra event. For more information on IABC, please visit iabccanberra.com

The New Rules of Advertising

Todd describes the new rules of advertising which include avoiding the traditional interruption model and building engagement.

He speaks of the new reality where citizens decide on the information they receive, when the receive it and on which device.

Todd Wheatland delivered this presentation at an IABC Canberra event. For more information on IABC, please visit iabccanberra.com

A commitment, not a campaign

With people now potentially connected to your content 24/7, Government needs to accept his new reality and abandon the traditional communication approach of campaigns.

Todd Wheatland delivered this presentation at an IABC Canberra event. For more information on IABC, please visit iabccanberra.com

The opportunity to become an ethical publisher

Todd explores the opportunity of Government’s becoming ethical publishers.

He explains that people are now looking for authenticity from Government.

He also explores how content can play a role in taking on some of Government’s big challenges including the ageing workforce, climate change and technology.

Todd Wheatland delivered this presentation at an IABC Canberra event. For more information on IABC, please visit iabccanberra.com

Telling government stories

Todd draws attention to examples of content marketing practice in Government.

He shares the approaches of the Department of Veterans Affairs, Redland City Council in Queensland, The Capital Metro light rail project in Canberra and Tourism Australia.

In each of the examples, Todd shows how content marketing is creating value for citizens.

Todd Wheatland delivered this presentation at an IABC Canberra event. For more information on IABC, please visit iabccanberra.com

How do you guide a conservative organisation to embrace content marketing?

Todd suggests some ideas as to how people can help to have content marketing introduced into conservative organisations.

Todd Wheatland delivered this presentation at an IABC Canberra event. For more information on IABC, please visit iabccanberra.com

The intersection of storytelling with content marketing

Todd explains why it is important to make the audience the hero of the story and to resist putting yourself at the centre of attention.

Todd Wheatland delivered this presentation at an IABC Canberra event. For more information on IABC, please visit iabccanberra.com

Case studies in government

Todd explores the risk averse nature of Government communication and why it needs to change if content marketing is to thrive.

Todd Wheatland delivered this presentation at an IABC Canberra event. For more information on IABC, please visit iabccanberra.com

“Government don’t do content marketing” …or do they?

Todd is joined by our own David Pembroke as they discuss the opportunity of content marketing in Government.

Todd Wheatland delivered this presentation at an IABC Canberra event. For more information on IABC, please visit iabccanberra.com

How big are the opportunities for story tellers in the digital age?

Todd concludes his presentation with the view that traditional advertising is inefficient and there is an opportunity to use content marketing and social to unite the areas of communication practice.

Todd Wheatland delivered this presentation at an IABC Canberra event. For more information on IABC, please visit iabccanberra.com


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