The best social media tips ever received

The best social media tips ever received

Finally we get to the last of our series of digital marketing blogs. 

We have previously published five other blogs in this series: The most effective types of contentThird party web tools you can’t live without, The social media platforms that get the most engagement, What drives the most traffic to your website and How do you measure your digital activities. 

The last question we put to our collection of marketers and social media users was to tell us about the best social media tip they have ever received. Check out their full profiles at the end of the article.  

Social media is such an evolving field and there are few people in the industry who could really call themselves “experts.”

As we grow our knowledge of social media, there are many people who offer hints and tips to help you along the way. Instead of yet another PowerPoint presentation we thought we’d offer you the tips right from the mouths of everyday social media users.

Be honest

Elias Hallaj (Australian Labor Party): Be social… Be honest… and jump into conversations where you believe you have a constructive contribution to make.

Also don’t be afraid to try new things! Earlier this year I started a food blog called CBR Foodie to teach myself WordPress and recently also started a blog called Campaigns Down Under to help me collate and refine my past writings and ongoing research on campaigning and politics in Australia and New Zealand. I wish I had more time to write on the blogs and learn more about social media but I never seem to have enough time because of work and family, which always comes first.

Treat your audience well

Simon McGuinness (Canberra Raiders): Treat your audience with respect. They are not idiots and will not tolerate boredom or a lack of creativity or research.

If you treat your audience well, then they will keep coming back for more.

Be yourself 

James Tew (Tweet Canberra): Be yourself. I’ve interviewed a lot of social media savvy folks and I can tell you that 90% of them have given that advice.

Social is such a noisy world, with advertisers and marketers constantly trying to figure out your habits. If you are genuine and strive to create good quality content, you’ll find that people will naturally want to know you. Don’t try to game the system!

Content is gold

Paul Jurak (Kayak Cameraman): Ultimately “content is gold”.

Stay up to date with Facebook algorithms

Julian Harrison (Events ACT): Stay up to date with how Facebook changes its algorithms and make sure your content is engaging and reaching your fan base.

LinkedIn Groups are a great place to learn

Laura Haddock (University of Canberra): The great thing about social media is that we are all constantly learning and there is a great culture of sharing ideas. LinkedIn groups are a great place to ask questions and get feedback from your peers.

  1. Don’t try to sell to people on social media. People can see a sales pitch a mile away and they will simply switch off. Aim to make content that is genuine, engaging and adds value.
  1. Don’t just broadcast; social is a two-way conversation, engage your audience and respond.

Listen across channels

Adrian Hall (Engineers Australia): I have received a lot of advice and tips, but it is quite difficult to pin-point something specific.

For me and the interactions I have via social media are about building relationships and connections.  The ability to share information without boundaries or restrictions, to communicate across the globe with our impediment and having a level of engagement with people as if they were sitting next to you. Having a sense of belonging in a global community, listening across channels as the information shared and its style is different and has its own value.

Take the time to thank people

Jamie Bradnam (contentgroup): Depending on how large your social audience is this can be quite difficult, but one thing I always try to promote is to acknowledge people for their contributions.

Whether you simply click “like” the comments on Facebook or “Favourite” on Twitter it is a quick way to acknowledge that you have read what someone has written.

It’s even more powerful if you take the time to respond. It might sound like social media 101, but it’s very valuable.

Meet the contributors:

 Elias Hallaj

Elias Hallaj is the ACT Labor Secretary and a regular Twitter/Facebook user. A member of the Australian Labor Party since 1992, his work includes campaign management, media liaison, research and writing. He has two blogs, a food blog called CBR Foodie that focuses on affordable meals in Canberra, and Campaigns Down Under which is a continuation of his past research on campaigning techniques in Australia.

Julian Harrison

Julian Harrison is a Multimedia Designer for Events ACT. He runs the websites for FloriadeEvents ACTEnlighten and Balloon Spectacular and on a daily basis engages with creative’s, marketers, photographers and web hosts to help deliver marketing campaigns. He has over 10 years’ experience in the industry.

Simon McGuinness

Simon McGuinness is a Media Assistant at the Canberra Raiders. He is heavily involved in the creation of online content including writing web articles, creating online video and managing Facebook, Twitter and Instagram.

James Tew

James Tew is a student at the Royal Australian Navy but his real passion lies in community building. As the founder of Tweet Canberra, creator of the Social Media Revolution, blogger and podcaster, James can be found on almost every social media platform.

Paul Jurak

Paul Jurak is a plumber during work hours but before most of Canberra gets out of bed he is one of the most prolific photographers in town. He began paddling on Lake Burley Griffin as a way to rebuild his body and mind after enduring an intensive three-month bout of chemotherapy due to testicular cancer. His Kayak Cameraman hosts all of his photos and he has over 3,000 followers on Facebook, Twitter and Instagram and regularly features on the Canberra Times morning blog.

Laura Haddock

Laura Haddock is the Digital Communications Officer at the University of Canberra.  She looks after no less than 11 different social media profiles for UC on Facebook, Twitter, LinkedIn, YouTube and Instagram. Among her portfolio are the official University of Canberra pages, University Alumni and the Canberra Capitals.

Adrian Hall

Adrian Hall is a Digital Producer at Engineers Australia. He moved to Canberra from Adelaide over two years ago and is still an active member of Social Media Club Adelaide. He considers himself early adopter of social media apps. He tweets from @adriankhall, and is a regular user of Instagram, LinkedIn, Foursquare, Yelp and Facebook. He loves technology, social media and being online. He has recent ventured into the unknown by starting his own Digital/Social consulting company.

Other articles in this series

Photo: Aaron Stidwell

Each week a staff member puts pen to paper to write about an aspect of content communication that speaks to them, and hopefully, informs you. This is a space where our passion for writing, learning and sharing information comes to shine.

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