What’s your elevator pitch?
If someone asks you what you do for work what would you say?
Can you boil it down to 10 seconds?
If the answer is no then you need to get crafting, because you never know when you are going to stumble across a contact that could open up opportunities for you.
There comes a point in everyone’s career where the skill of selling yourself becomes vital.
Whether it’s an interview, an introduction at a meeting, light conversation with friends or you’ve bumped into a former client, an elevator pitch is a tool you can adapt to any occasion.
Some of us are born with the ability to boldly self-promote and then there are those who don’t particularly like talking about themselves.
I am one of these people and know firsthand that I have to work harder to grasp the benefits that come with self-promotion.
With a bit of thought organising, idea sharing and confidence, an elevator pitch can steer you away from uncomfortable conversations.
I used this simple process to help me quickly and clearly tell others what I do for a living:
Shape your elevator pitch
The idea here is to spark interest within 10 seconds, so you really need to think about the objective of your pitch.
Whether you want to tell potential clients about the company you work for or create an engaging spiel to explain what you do for a living, you should always talk about the problems you solve for clients.
Start shaping your story or elevator pitch by providing short, snappy and interesting answers to where you work and the problems you solve.
Practice, practice, practice
It may seem simple, but condensing your story into a 10 second pitch that packs a punch is tricky.
Write it down, keep editing and practicing it.
It might feel awkward but read it aloud in front of a mirror, time yourself and cut out fluff that doesn’t need to be in there – the shorter the better!
Own your story and it will live on the tip of your tongue.
Once you have your elevator pitch down pat, it’s time to start tailoring it towards different audiences.
Unless you’re talking about a muumuu, a one size fits all approach will not be effective – you should think of your elevator pitch as tool you can use for a range of situations.
You won’t always get the chance to do background research on the person you’re going to talk to and it’s very likely you’d say things differently to a business contact than a former colleague or friend, so it’s a good idea to have a few extra talking points up your sleeve.
At this point, it’s more about the person you are talking to and not yourself- think about the needs of the person you are talking to and what they are interested in hearing.
Put it together
At the end of this process you’ll be ready to step into the elevator, equipped with a pitch that is slick and compelling.
Here’s what I came up with-
I work at contentgroup. We’re all about storytelling and working with clients to find the most effective way for them to tell their story in order that they achieve their objectives.
It’s short, sharp and to the point. People are often intrigued by the story telling aspect of my pitch which promotes further discussion. Its also critically important that we link our services to solving our clients problems and helping them achieve their objectives.
So what’s your elevator pitch? Comment below and tell the world.
Photo: Marc Wathieu
28 November, 2017
28 November, 2017