Government Communications & $43 million budget cuts
There’s no doubt that a big cut like that is going to threaten people and it is going to disturb the current realist, but that’s just the reality of the digital world that we live in.
You know, we’re in a constant state of disruption, a constant state of change and that’s really what people have to get there head around that this isn’t going to stop anytime soon.
Digital is not just another channel, it’s a complete change in thinking about the way we go about communicating with people.
So, yes it’s going to change. Change is difficult, it’s always difficult for people but it’s the reality.
That’s why I think people need to start to look at adapting and adopting new methods, new processes, and new ways of getting there story out to people of Australia.
28 November, 2017