Webcast Replay: ‘Content Marketing in Community Groups and Not for Profit Organisations’

Webcast Replay: ‘Content Marketing in Community Groups and Not for Profit Organisations’

contentgroup presents our first Webcast on Content Marketing in Community Groups and Not for Profits.

This Webcast was broadcast Live and facilitated by contentgroup Founder and Managing Director David Pembroke. He was be joined by Leaders of Community Engagement:

  • Mike Zissler -Chief Executive Officer Lifeline Canberra
  • Chris Barry – Director Communications & Fundraising Communities at Work
  • Jo Allebone – Director of Corporate Relations & Communications YWCA of Canberra

Our very first live webcast was a huge success! We would like to thank Chris, Jo and Mike for appearing on the panel with David.

Each week a staff member puts pen to paper to write about an aspect of content communication that speaks to them, and hopefully, informs you. This is a space where our passion for writing, learning and sharing information comes to shine.


  1. Fiona Hollingworth : February 28, 2014 at 11:35 pm

    Such an exciting Webcast exploring; content narrative, research & stakeholder communications, and platform strategy. A cutting edge discussion regarding the nuances of online engagement, hardcopy and whitepaper materials.
    I have myself been testing a national arts curriculum initiative that was reinforced at the Ausdance Education Roundtable Forum held at the Melbourne Arts Centre in late 2013. Learning Federation identified a specific (secret) neche market demand.
    During 2012-13 I trialled similar arts curriculum materials to determine market sustainability.
    Through strategic discussions via Linkedin I have generated over 15 cultural sector offline meetings to discuss and assess the target audience of an arts curriculum program I trialled for Telopea Park School – Extra Curricula Progam. I have talked to executives at Telstra, Commonwealth Bank, BMW, Australian War Memorial, Melbourne Arts Centre, Arts Project Australia, Victorian State Library, Canberra Theatre etc. I have a primary drama-dance program (s) i woulds like to deliver within the museums and collections forum. These materials are carefully designed for the vidual, aural and kinaesthetic learners. The curriculum frame addresses national arts curriculum scaffolds.

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