Do we want them to sign up to a newsletter?
Download an E-Book?
Do we want them to make contact with us?
Where do we want them to spend their time?
What are our priorities?
- Key visitor tasks for each of our personas
- Determine our conversions goals (analytics)
- Assess the site functionality
- Determine our search engine optimisation strategy
- Agree on our landing page strategy.
Our website developer will then produce the wireframes that serve as a blueprint for our key pages.
These wireframes identify:
- Key pages/templates
- Page elements and content priorities
- Key tasks for mobile users
If you are interested in finding out more about content marketing please contact contentgroup on +61 2 6273 0232 or firstname.lastname@example.org