Website Strategy

Do we want them to sign up to a newsletter?

Download an E-Book?

Do we want them to make contact with us?

Where do we want them to spend their time?

What are our priorities?

We assess:

  • Key visitor tasks for each of our personas
  • Determine our conversions goals (analytics)
  • Assess the site functionality
  • Determine our search engine optimisation strategy
  • Agree on our landing page strategy.

Our website developer will then produce the wireframes that serve as a blueprint for our key pages.

These wireframes identify:

  • Key pages/templates
  • Page elements and content priorities
  • Key tasks for mobile users

If you are interested in finding out more about content marketing please contact contentgroup on +61 2 6273 0232 or info@contentgroup.com.au

 

Public Sector Content Marketing Weekly Updates