Social Media Strategy
With a clear understanding of who it is that we are trying to reach and influence we can make decisions about which of the social media platforms is appropriate to use to support the ultimate objective.
We identify which platforms your personas are using. Whether it is Facebook, Twitter or Instagram, we look at how your personas access their content and how that can work alongside your email marketing and blogging.
We look at the tone of voice, the regularity of posts and how to utilise targeted advertising to be effective.
We also start to piece together how you can develop an editorial calendar to plan your social media content in advance.