Design & Content

We understand what is motivating our audience and the content we need to curate and create in order to encourage them to engage with us and take action.

We identify the gaps between our existing content and the content we need to achieve our objectives.

We agree on the design that will create the best possible user experience on our platform.

Is it functional and attractive to our target audience?

What content is appropriate?

Is it video, audio, graphics, stills or text?

We also explore how the content is going to be created and by whom.

Understanding the creation, curation and governance of our content program and the associated approval processes is critically important to developing a manageable content marketing strategy.

We need to ensure that we have the right checks and balances in place in order to create the best possible user experience.

If you are interested in finding out more about content marketing and how it can improve the effectiveness of your story telling please contact contentgroup on +61 2 6273 0232 or

Public Sector Content Communication Weekly Updates