Our process includes:
- Profiling priority audiences
- Assessing the audiences’ primary needs and wants
- Developing personas to represent our audiences
- Assess our audience key search keywords and topics.
- Assess which are the most effective online and offline channels to reach our target audience.
- Determine the questions our audience will ask.
- Determine content topics
- Determine tone of voice
- Break our story into key messages.
We also examine:
- What resources are available to curate/create and distribute content through the paid, owned and earned channels of our platform.
- Model the production workflow
- Assign accountabilities for the production and distribution process.
- Settle on a team structure.
- Assess the tools that needed to support the agreed workflow.
- Plan the editorial calendar
- Governance for the content marketing program
- Risk management for the content marketing program
If you are interested in finding out more about content marketing please contact contentgroup on +61 2 6273 0232 or firstname.lastname@example.org