Client Discovery

We review all available quantitative and qualitative research to establish  the purpose of your content marketing program, clarify the needs, wants and pain points of our audience and the story we want them to hear.

We analyse:

  • Research
  • Strategic plans
  • Brand personality
  • Brand value proposition
  • Strengths, weaknesses, opportunities and threats
  • Perceptions
  • Constraints
  • Capability
  • Goals
  • Key performance indicators
  • All available metrics

If you are interested in finding out more about content marketing please contact contentgroup on +61 2 6273 0232 or info@contentgroup.com.au

 

Public Sector Content Marketing Weekly Updates