Communication strategy is about being thoughtful and considered about what it is you want to achieve and how you want to achieve it. It’s about identifying objectives and the right communication tactics and activity to achieve it. contentgroup works with clients to identify their unique story and to convey that story to inform audiences, build influence and foster positive attitudes.
Back to topCreating your own content is the most cost effective and efficient way to tell your story.
written
contentgroup’s professional journalists and writers can help you prepare compelling written material that will engage your audiences.
audio/video/stills
contentgroup’s team of professional videographers, photographers and directors can assist you prepare lively and informative images, podcasts and videos for your website, Youtube and Vimeo channels, as well as for broadcast or print.
online content
contentgroup can assist you to identify how to engage actively with your online audiences to build and increase your community of supporters.
To see our price guide, click here.
Back to topcontentgroup offers a complete in-house video production studio in Canberra. From concept to finished video, we will guide you through the process. Our team has the experience to provide broadcast quality production at a competitive price.
Experienced crew with decades experience in broadcast television
• Lighting / Camera operators
• Producer / production manager
• Editor / designer
Video Production Studio
• Convenient Canberra city location
• 1 or 2 camera HD shoots for interviews or pieces to camera
• Full height green screen
• Full height black curtains
• LED and Dedo lighting
• Teleprompter
• Voice overs
• Podcasting
Field video production
• Full HD large sensor camera (Panasonic AF100) and range of lenses
• LED and Dedo lighting
• Shotgun boom and radio microphones
• Portable teleprompter
Post Production
• Video editing
• Motion graphics
• Animation
• Web compression
• DVD authoring and duplication
What’s involved?
Our team will take you through a simple six step process to ensure your product is what you want it to be.
1 – The plan
We find out what you need – what is the message you want to spread to the world? Who is the target audience? Do you have a content brief in mind? We will work with you to craft your story on to the screen.
2 – The Quote
We will provide a concept for your video. You will know the scope of work involved, what we require from you, and how much it will cost.
3 – Pre-production
We finesse the storyline, plan the shoot, and work with you to organise interviewees and shooting locations. You provide us with any agreed assets such as artwork, scripts etc.
4 – Production
The fun part. We go to the locations to shoot interviews, and extra visuals (we call that overlay). We will have a camera crew and a producer to ensure the shoot is completed smoothly.
5 – Post-production
The magic part. The visuals are edited to create your story. If required, we add items such as photos, graphics, voice-overs and music.
6 – Approval and delivery
We will send you a preview of the completed video. Usually we will include one round of changes in the quote. Upon your approval and payment we will provide the final video.
contentgroup is a media company. Our long experience in journalism and production means that we understand what the media needs to do their job. Our role is to help organisations to work productively with the media. Our approach combines traditional media, websites and social media.
Our media events are well timed and reliable. Our supporting materials-alerts, releases, fact sheets, questions and answers-are comprehensive, factual and precise. We will help you develop and focus your messages in such a way that your story is understood and acted upon. We then measure and evaluate your media coverage. If needed, we can also help you prepare for media interviews.
The growing influence of social media has created new opportunities for direct engagement with communities of interest thus reducing reliance on traditional media. contentgroup devises and implements social media strategies that can help you win new advocates for your organisation, products and services.
Back to topHaving a considered approach to social media engagement is essential for any organisation with a story to tell. Social media engagement is an increasingly important element of successful advocacy. contentgroup can help you to navigate your way through the social media maze to develop and implement a practical and cost-effective social media strategy. contentgroup believes your social media engagement is best managed in-house and can provide you with training to equip your communications and policy staff with the skills they need to become effective and responsible users of social media.
Back to topcontentgroup will help you identify and manage sensitive or emerging issues. We can help you understand the policy environment, deal with media pressure, prepare reports, submissions and media materials that will convey your position with clarity and precision.
contentgroup has assisted clients manage sensitivities around such issues as poor behaviour in Olympic sports, change management in high profile organisations, environmental sustainability, water management, food security, road safety, health and welfare and complex and emotive issues like problem gambling.
Back to topYour reputation is your most precious asset. It takes years to build but can be lost in minutes. contentgroup has extensive experience helping organisations, companies and individuals to build and maintain reputation. From sports teams to the Sydney Olympics, from government agencies to fashion houses, contentgroup has advised a broad range of clients on how to build and sustain a positive reputation whilst protecting against the risks of reputation damage.
Back to topcontentgroup knows obtaining value for money is a key consideration for government and business . We share our clients’ expectation that contracted services will add strategic value to the business bottom line. Our strategies include clear benchmarks against which to assess progress and results.
We measure, evaluate and audit the activities we undertake for clients, from the quality, reliability and timeliness of our advice, the impact of our public relations efforts, the professionalism of our client and media liaison to the appeal of the content we provide.
Our evaluations assess whether our activities were properly focused, well-constructed and appropriately aligned to our client’s overarching corporate objectives. We evaluate whether we have reached and engaged our target audiences by employing the latest technology in ROI measurement. We assess whether our efforts impacted thinking, shaped conversations, delivered sales or new leads, created new advocates and promoted public expressions of support.
We also assess the dollar value of the results examining whether the return on investment made the activity worthwhile. Nothing is left to chance.
Back to topIn a world where everyone has a story to tell, successful advocacy that reaches and influences behaviour is much more than just public relations. Successful advocacy marries the best of PR, lobbying, marketing and storytelling in a consolidated and strategic approach that promotes your strengths and defends your interests. It takes advantage of tactical opportunity when it finds it and creates new opportunities and relationships as and when then are needed. Successful advocacy presents your story so that it is well understood by government, policymakers and clients. contentgroup will help your organisation achieve its corporate or government program objectives with considered and effective advocacy campaigns.
Back to topOur one day Social Media Training course helps participants to understand the elements of a robust social media strategy and provides them with practical skills to achieve an effective social media presence.
Learn how to use social media effectively to promote and engage actively with clients and stakeholders to enhance brand and reputation, promote services, foster advocacy and build communities. The reach and depth of these conversations on platforms such as Facebook, Twitter and YouTube is now so comprehensive that no organisation can afford to ignore social media.
Our Clients
Since launching our social media training offering in March 2011 we have trained over 250 participants from a broad range of clients from the public and private sectors, including:
contentgroup’s Social Media Training course received a 97% satisfaction rating from participants from these organisations and many more.
Our courses are delivered by experienced trainers with a passion for helping others understand and use social media in pursuit of their business objectives. We believe that social media is at its most effective when it is run from within an organisation. Our aim is to embed social media capability into our clients’ organisations.