David Pembroke

David Pembroke

Founder & CEO

David is part journalist, marketer and businessman with a passion for getting results.

He comes from a small business background (Family owned hotels) and has been influenced by studying marketing at one of Australia’s leading Business schools (The University of New South Wales), working for the American Multi-national 3M in marketing, reporting for ABC radio current affairs for almost a decade, directing communication for the World Cup winning Wallabies and running his own communication company for 17 years.

This diverse set of experiences is reflected in contentgroup’s unique culture and services.

David is at heart a story teller who specialises in solving difficult communication problems. He is a skilled advocate with a broad network of contacts and a demonstrated record of high level, reliable and timely advice particularly to Government and Not for profit  clients.

He has worked for ACT Chief Minister’s Department, the Office of the Commissioner for Sustainability and the Environment, the Commonwealth Department of Defence, the Department of Agriculture, Fisheries and Forestry, the Department of Infrastructure and Transport, Austrade and AusAID. Media clients include the Sydney Morning Herald and the Australian Broadcasting Corporation.

David is a board member of the International Association of Business Communicators and appears regularly in the media to discuss strategy and content marketing.

Anna Pembroke

Anna Pembroke

Business Manager

As a director of the company and with over 25 years experience across television, radio, publications and new media, Anna is uniquely placed to provide reliable and authoritative advice to contentgroup and its clients.

Anna began her career working in Magazine Publishing; managing fashion advertising campaigns in Australia and the UK. She then spent more than ten years at the ABC Bureau at Parliament House – in all areas of production, and as a researcher/archivist for news and Current Affairs programs including 4 Corners and the 7.30 Report.

She was a key member of the team that launched the ABC into digital publishing. She produced content for ABC local Radio 666, and was content manager for the ground-breaking public affairs web channel, The Public Record.

Her career at contentgroup has seen her manage a large and diverse selection of projects that include government, corporate and sponsorship work. She supports clients to meet their communications objectives and to make the most of their content.


  • Associate Diploma in TV and Video Production
  • Diploma in Fine Arts majoring in photography
  • Certificate IV in Broadcasting
  • Certificate in Production Management
  • Current member of WIFT (Women in film and Television) Australia
David Polglase

David Polglase

Head of Consulting

David likes content. Actually scrap that. He loves it. Oh and sport. He loves sport.

As a young boy he threw away the calculator and focused on sport and his love of writing. While he wasn’t any good at sport he was good at writing. He graduated from Canberra Grammar and went on to attend the Australian National University completing an arts degree majoring in political science and history.

Not sure of what he wanted to do, a career in public relations beckoned. He thought a job where he could write, talk to people and endlessly check the sporting scores on his mobile phone under his desk, seemed like the dream job.

Since starting at contentgroup in 2006 the industry and changed and so have David’s skill sets.

Now as the company’s Head of Consulting, David is responsible for overseesing the consulting and content development teams, whilst also ensuring contentgroup’s content marketing method is integrated across all projects.

David’s decade of service for contentgroup has seen him work on multiple Federal and State government content marketing projects, whilst also completing secondments at the ACT Chief Minister’s Department, Capital Metro Agency and the Australian Sports Commission.

To get his sporting fix, David has also served as a member of the Australian Olympic Team’s media unit at four Olympic Games.

David is a board member of ACT Rugby Union Club, speaks on local ABC 666 radio and enjoys a beer with the contentgroup team on a Friday afternoon.

Ben Curry

Ben Curry

Head of Operation

Ben is what the industry calls a triple threat: cameraman, editor, actor. He appeared in the 1997 film ‘The Castle’ in a “blink and you’ll miss him” role outside the High Court of Australia.

But it’s not just his brief acting career which has given him the reputation of being a screen industry professional. Ben has expertise in both television and multimedia production and always delivers effective and high quality video content.

With more than 20 years’ experience in news and current affairs, Ben worked as a camera operator and video editor for several Australian TV networks including Seven, Sky News, and SBS. He covered national and international news from the Parliamentary Press Gallery in Canberra, and later worked on the ABC “Stateline” program.

Ben is also experienced in audio production and has composed music for various television current affairs programs.

Prior to joining contentgroup, Ben worked in media production for the Commonwealth Public Service. As senior editor at the Department of Education, Employment and Workplace Relations, Ben oversaw the technical and aesthetic aspects of video content for the various portfolio areas of the Department. This role included delivery of web video campaigns and live streaming Ministerial events.

Since joining contentgroup Ben has produced a variety of video content for an extensive list of clients. He was worked with the Canberra Business Council, the Centenary of Canberra, UN Women Australia, the Canberra Convention Bureau, Geoscience Australia, the National Museum of Australia, Riverview, Paladin Risk Management, Canberra CBD Limited, Capital Metro and the University of Canberra.

Ben has also been instrumental in the set-up of contentgroup’s purpose built studio located in our city office. In particular, his role has included managing the construction of the studio as well as the procurement and installation of equipment.

Ben has an Associate Diploma in Television Production from Charles Sturt University.

Sophie McKerchar

Sophie McKerchar

Head Content Strategist

Sophie is the office honey badger, which basically means she’s absolutely fearless in her pursuit of getting the best results for her clients.

She migrated to Canberra from her hometown of Orange in 2007, and took up residency at the University of Canberra. After graduating in 2010 with a Bachelor of Public Relations and Bachelor of International Studies, Sophie started at contentgroup on Valentine’s Day in 2011. This momentous day was the start of her love affair with all things content.

As far as writing content marketing strategies, Sophie is the office guru. She has crafted strategies for several Federal and State government clients including Department of Human Services, Department of Foreign Affairs and Trade, Capital Metro Agency, Safework NSW and Department of Social Services.

Sophie is also an experienced project manager and currently is responsible for delivering strategic communication projects for the West Belconnen Development, In the City Canberra and the Alive and Well farm safety campaign.

As part of these projects, Sophie uses her diverse skill set to manage online platforms, measure online and offline results, develop social media strategies and producing a variety of communication products.

Sophie is known to have ten cups of tea in one day and is part of the IPAA Young Professionals Network.

Samantha Doyle

Samantha Doyle

Senior Content Strategist

Meet Sam. Sam IS government communications. She understands the lingo, procedures and procurement requirements, communicates in plain English, and provides a fresh, new approach to every task.

Sam first entered contentgroup’s lives eight years ago when she breezed through the doors as a young, bright-eyed intern. Now, after more than seven years’ experience working in federal and local government Sam has returned to contentgroup’s team as a Senior Content Strategist.

Before re-joining contentgroup Sam moved to Sydney’s eastern suburb beaches to be with her other half. While enjoying the city/coastal lifestyle she managed to squeeze in some full-time work, providing strategic communications and media advice to Randwick City Council’s General Manager, Mayor and Councillors.

During her government career Sam has also worked in specialist communication roles for the Australian Children’s Education and Care Quality Authority, Department of Defence and Department of Environment.

Sam’s passions lie in strategic communications. When she takes on a project, she loves nothing more than drilling down to the basics; indentifying what works well and what can be improved using best practice communication principles. Her professional and friendly attitude ensures she creates good working relationships to achieve the best possible results for clients.

Since returning to contentgroup Sam has produced content on behalf of Department of Foreign Affairs and Trade, Department of Industry, Innovation and Science, Department of Environment and the NSW Department of Premier and Cabinet.

Sam graduated from the University of Canberra with a Bachelor of Public Relations.

Olivia Porter

Olivia Porter

Senior Content Strategist

Olivia loves telling stories. She seeks them out. She nurtures them. Then she shares them.

Her own story started in 2014 when she moved to Canberra in pursuit of love and quickly found herself embracing the unique lifestyle the city offers.

Since joining contentgroup in 2016, Olivia has adapted her skill set and quickly become a plain English expert.

Olivia is a trained editor and publisher, previously employed by global publishing houses Hachette and Simon & Schuster. She relished the daily challenge of reading through a wealth of creative content to select the very best writers and help craft their exceptional stories. With specialist knowledge of copyediting and proofreading, she worked on various publications ranging from commercial fiction to literary award-winners, children’s picture books, memoirs, history, lifestyle and sport.

Olivia, in her short but busy career, has also provided strategic communications for the not-for-profit sector, including Agsafe Limited and Global Access Partners. This involved increasing stakeholder participation, community consultation, developing policy and initiating discussion on the most pressing issues and challenges facing Australia today.

Olivia has produced content for clients including CSIRO, Synergy Group Australia, Defence Housing Australia and a variety of state and federal government departments.

As a wordsmith, Olivia hopes the content she creates can make a real impact by encouraging and informing audiences to take action.

Olivia completed her studies in NSW, graduating with degrees in Arts (English Literature and Behavioural Science), Psychology and Publishing.

Lydia Stevens

Lydia Stevens

Senior Content & PR Strategist

Lydia loves creating content. Be it professionally for clients or for a variety of online publications on subjects ranging from sport to feminism, she’s never happier than when she’s tapping away on a new story with a coffee by her side.

Originally from England, Lydia left with her sister in 2013, intending to travel Asia, Australia and New Zealand for 6 months before heading back to the UK. Two and a half years later; she’s firmly settled in the Southern Hemisphere and is proud to call Canberra home.
Lydia joins contentgroup with experience working for not-for-profits in London and Sydney, a stint as a media and speech-writing adviser for a major federal government department, as well as an unforgettable four-month stretch working on a chicken farm to extend her Australian visa.

Since starting at contentgroup, Lydia has worked on the communication strategy and produced content for clients ranging from Brand Canberra, SafeWork NSW and Events ACT through to Riverview Group and Pedal Power ACT. Lydia also runs contentgroup’s monthly social media training. A dynamic writer, she loves the opportunity to be creative in her work.

Lydia graduated from the University of Sussex with a Bachelor of Arts in History, before moving to Amsterdam for a year to complete a Masters in History (Genocide studies), where she produced a 30,000-word thesis on Western intervention practices in the Rwandan and Darfur genocides. She is passionate about equality, writing frequently on the subject and has regularly volunteered for Amnesty International and the Red Cross.

Sarah Ferlitsch

Sarah Ferlitsch

Content Strategist

Sarah joined contentgroup at the start of 2016 and within her first week was crowned with the auspicious title of the office’s best ‘phone voice’.

When she was in year 6, Sarah’s teacher made a prediction that she would one day host her own radio program. Fast forward to now, and despite only having appeared on her own fictitious radio program guest starring her cousin, Sarah’s love of communications has blossomed.

Sarah is passionate about creating all forms of content, with a particular love of photography. She capitalises on any opportunity to get behind a camera and takes great pride in being ‘almost-Instagram-famous’.

For six years Sarah worked at her local cinema, with her responsibilities ranging from popping popcorn through to reporting and analysis.

While making popcorn doesn’t fall inside Sarah’s responsibilities at contentgroup, reporting and analysis of the content that she creates for clients does.

Sarah, since joining contentgroup, has created a range of media materials, blogs, social media strategies and editorial calendars for clients including In the City Canberra, GWS Giants, SafeWork NSW, Department of Industry and Palliative Care Australia.

Sarah graduated from the University of Canberra in 2016 with a bachelor of Communications in Public Relations, after transferring from a Bachelor of Journalism in 2014.

Sarah Nuttridge

Sarah Nuttridge

Office Manager

Sarah is the office all-rounder, organiser, and resident geek at heart. Her background in customer service, administration and executive assistant roles ensures a busy forward momentum for the content group team and their clients.

Originally from Christchurch, New Zealand, Sarah spent over eight years in Brisbane before making Canberra her new home in January 2016. She has already tapped into the local networks available by attending the Executive Assistant Series, launched in June 2016 by the Institute of Public Administration Australia (IPAA), and events by the Australian Institute of Office Professionals (AIOP) and the Executive Assistant Network (EAN).

Outside the office, Sarah is studying part-time through Open Universities for a Bachelor of Arts in Professional Writing and Publishing. Her interest and enjoyment in professional writing also spans to fictional writing. She is a member of the Canberra Speculative Fiction Guild and Queensland Writers Centre, and participates as a volunteer for writing events.

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