Live Audio is coming to Facebook

A new way of communicating with audiences will soon be available to anyone with a Facebook page and a smartphone.

Just before Christmas Facebook announced the introduction of Live Audio, which lets mobile device users broadcast audio straight to their news feed. Listeners can message questions in real time for an interactive radio experience.

Facebook users already have access to Live Video with similar interactivity, but Live Audio gives an alternative channel for publishers who want to tell their story without pictures. We can see this service being a useful tool for public sector organisations, where events or interviews can be shared live. It also means we can share live content where low internet bandwidth might not sustain a live video feed.

                 

In some situations, the need for video is superfluous, and with this tool you won’t have to hold your phone up in the air during an event.

Live Audio will add another channel of public engagement for public sector entities. Government authorities and agencies will be able to broadcast directly to their public users, in the manner of a tailored radio broadcast. It could be very useful during emergencies, for example.

The service is currently being tested and Facebook says it will be available early in 2017.

Facebook’s announcement page

Ben Curry

Ben Curry

About Ben Curry

Ben is the Head of Operation at contentgroup. He is also what the industry calls a triple threat: cameraman, editor, actor. He appeared in the 1997 film ‘The Castle’ in a “blink and you’ll miss him” role outside Australian Parliament House.

More posts by Ben Curry

Like what you've just read? Sign up to our mailing list for weekly updates.

Subscribe to our newsletter
Public Sector Content Marketing Weekly Updates

Like what you've just read?

Subscribe to our mailing list to receive our best blogs direct to your email each week

We will not share your email address to third parties

Like what you've just read?

Subscribe to our mailing list to receive our best blogs direct to your email each week

We will not share your email address to third parties