InTransition 114: Simon Westaway, CEO of the Australian Livestock Exporters’ Council

Heading up an organisation that represents Australian livestock export businesses has its obvious challenges, says Simon Westaway. As CEO of ALEC, Simon says he’s been focusing on the framing and representation of the organisation, using skills he’s acquired over a long career focused on government relations and media management. Tune in to the podcast for the full discussion. In it, David and Simon discuss topics such as:

  • The importance of framing and representation;
  • Shaping a narrative in order to influence politicians;
  • How to get your story in from of an MP, and make it impactful;
  • Ensuring your team is made up of the right people for the jobs at hand; and
  • The importance of consistency.

 

Get it on iTunes

Related links:

Download the transcript

Connect with Simon

Learn more about ALEC

 

David Pembroke

About David Pembroke

David Pembroke is the CEO and founder of contentgroup, a government and public sector content communications agency based in Canberra, Australia.

He has a commerce degree (marketing major) from one of Australia’s leading business schools (University of New South Wales) and worked in product management for the American multinational 3M. He changed careers to work in media where he spent a decade as a radio current affairs and sports reporter for the Australian Broadcasting Corporation.

He was the communications director of the Australian Rugby Team when they won the Rugby World Cup in 1999 and is a member of the Australian Olympic media team.

contentgroup was founded in 1997 and offers consulting, content production, training and research services. David hosts InTransition, a weekly podcast which examines the practice of content communication in government and the public sector.

More posts by David Pembroke

Like what you've just read? Sign up to our mailing list for weekly updates.

Subscribe to our newsletter
Public Sector Content Communication Weekly Updates

Like what you've just read?

Subscribe to our mailing list to receive our best blogs direct to your email each week

We will not share your email address to third parties

Like what you've just read?

Subscribe to our mailing list to receive our best blogs direct to your email each week

We will not share your email address to third parties