InTransition 110 – Elliott Franks – On connecting with niche communities through social media

Queensland government social media manager Elliott Franks lets us in on the inner workings of state government social media strategy. From the significant number of social media channels he and his small team run to how they use multiple platforms to appeal to small and passionate communities, the online expert offers up many interesting insights applicable across all levels of government and the public sector.

Franks and contentgroup’s David Pembroke cover off:

  • The four Queensland government agencies Franks handles social media for, including the Department of Agriculture and Fisheries;
  • The challenges facing communicators in the social media space today;
  • Creating meaningful connections with passionate and often small, niche communities;
  • The scope of content contributors who can help to tell a story in an authentic and engaging way; and
  • Ensuring the right people with the right skills are in the right roles to make a social media strategy effective.

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Check out some of the work Elliott’s done for Biosecurity Queensland

David Pembroke

About David Pembroke

David Pembroke is the CEO and founder of contentgroup, a government and public sector content communications agency based in Canberra, Australia.

He has a commerce degree (marketing major) from one of Australia’s leading business schools (University of New South Wales) and worked in product management for the American multinational 3M. He changed careers to work in media where he spent a decade as a radio current affairs and sports reporter for the Australian Broadcasting Corporation.

He was the communications director of the Australian Rugby Team when they won the Rugby World Cup in 1999 and is a member of the Australian Olympic media team.

contentgroup was founded in 1997 and offers consulting, content production, training and research services. David hosts InTransition, a weekly podcast which examines the practice of content communication in government and the public sector.

More posts by David Pembroke

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