In the content communication world, we are constantly asking “how can we better connect with our audience using social media?” We know it can be […]
Here’s what you’re missing in your social media strategy View project »
“Change is a key feature of modern workplaces … Agencies need to be flexible, adaptable and able to respond quickly to changes in Australian Government
Four tips to improve your change management program View project »
Videos of your events are a great way to increase audience reach. They allow people who can’t attend in person to catch up later, and
Case study: Video for the Institute of Public Administration Australia (IPAA) View project »
Here at contentgroup, we pride ourselves on our use of plain English. In the spirit of ensuring this is something we truly live up to,
Ban the buzzwords and say it plainly View project »
contentgroupies – you asked and we listened. A number of you indicated in our recent audience survey that finding images to use in your content
How to source imagery like a pro View project »
Arguably, there has never been a more important time for speeches – particularly from those with an authoritative, trusted and educated voice who can help inform the public and media discourse, correct its inherent misconceptions, and promote community confidence in government. As such, there also has never been a more important time for the speechwriter, particularly those in the public sector. While the speechwriting profession is well-established in the United States and the United Kingdom, it is comparatively less developed in Australia. contentgroup’s new resident speechwriter takes us through why.
Speechwriting for government: predicaments and principles View project »
Using influencers to promote your brand is the modern-day equivalent of word-of-mouth recommendations. As audiences, we tend to trust them more than brands (often the same brands they’re working for) and feel more personally invested in a product or message when someone we like is delivering it. Writing a marketing plan without including an influencer strategy is like flying to Paris and not visiting the Eiffel Tower – it’s just not the done thing. contentgroup’s very own Sarah Ferlitsch, an Instagram influencer in her own right, tells us why.
The undeniable power of the influencer View project »
All too often I come across organisations that focus all their efforts on what they want to say and how they will say it. They frequently overlook the fundamental basis for all communication activities – the purpose, the rationale, the WHY. The why is your bullseye.
Your ‘WHY’ is your bullseye View project »
contentgroup recently attended the Role of Video in Digital Government seminar in Canberra where presenters from various government departments explored current issues in online engagement and presented case studies of video production in the public sector. Events such as this enable the video industry to connect with their audiences, to help fill those gaps in resourcing and expertise and to enable governments to reach their stakeholders directly. Check out the top tips we scooped from the day.
Top tips for government video communications View project »
Instead, it’s viewed as an ‘optional extra’ that can be tacked on at the end of a project to make it look pretty. This is not good communication. Good communication must be designed, and designed well, from the get-go.
The importance of design View project »
Video News Releases (VNRs) are a way for government departments, not-for-profits and businesses to gain TV and online media coverage for events, programs or products. Read our tips on how you can produce your own Video News Releases and tell your story.
How to make a Video News Release and get your story told View project »
How can you work third party content distribution into your marketing strategy? Find out how adding this tactic to your communications programme will maximise the reach of your target audience.
The power of third party content distribution View project »
Typography plays a huge role in developing a strong brand identity and a solid first impression. So how do you pick the right font for your brand? Our Graphic Designer Libby Coy explains.
The Psychology of Typography View project »
Journalists are busy. Planning ahead is essential if you want to see your event or story in print and on broadcast media platforms. Here are four essentials to include in a media alert.
How to write a media alert View project »
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