Communication Predictions 2017, in review
One year ago (almost to the day) the contentgroup team made our communication predictions for 2017. The year’s almost out, so just how on the […]
Communication Predictions 2017, in review View project »
Social Media
contentgroup highlights, 2017
contentgroup highlights 2017 As the contentgroupies gear up for a bit of festive downtime, it’s a perfect time to sit down and reflect on the
contentgroup highlights, 2017 View project »
5 PR trends every public-sector professional needs to know and act on
*Nervously risking the disdain of our readers for pointing out the obvious*… technology has changed the way that government departments can reach and communicate with
5 PR trends every public-sector professional needs to know and act on View project »
How to make the most of Twitter’s 280 characters
If you have a Twitter account or have anything to do with social media, you would’ve heard by now the big news that hit the
How to make the most of Twitter’s 280 characters View project »
What government can learn from sport and social media
Cast your mind back to before the internet. How did organisations build an audience? Quality products and services? A trendy image? Clever marketing? Word of
What government can learn from sport and social media View project »
How Defence streamlines recruitment in the Digital Age
To learn more about ideas discussed in the post, listen to the InTransition podcast (now rebranded as the GovComms Podcast) with the former head of
How Defence streamlines recruitment in the Digital Age View project »
Authenticity, government and social media
Those of us who’ve worked in government communications for any length of time have probably had a conversation with someone from Business Area X that
Authenticity, government and social media View project »
Case study: Government and Influencers
By now we should all know that influencers are a successful marketing tool, we know what they are and the general idea behind them (if
Case study: Government and Influencers View project »
Twitter set to double its character limit – why? And what does it mean for your comms strategy?
NEWS UPDATE: Twitter set to double character limit – what does it mean for your comms strategy? It could be the best possible move for
Social media on the campaign trail: Barack Obama and Donald Trump
The US presidential race has always been an enigma; how do candidates gain popularity and boost voter numbers? Historically, this has been about getting your
Social media on the campaign trail: Barack Obama and Donald Trump View project »
When less isn’t more – pitfalls of link shortening
As communicators, we’re always searching for new tools to help shape our content and boost audience engagement. In a world of short word limits and
When less isn’t more – pitfalls of link shortening View project »
Here’s what you’re missing in your social media strategy
In the content communication world, we are constantly asking “how can we better connect with our audience using social media?” We know it can be
Here’s what you’re missing in your social media strategy View project »
The undeniable power of the influencer
Using influencers to promote your brand is the modern-day equivalent of word-of-mouth recommendations. As audiences, we tend to trust them more than brands (often the same brands they’re working for) and feel more personally invested in a product or message when someone we like is delivering it. Writing a marketing plan without including an influencer strategy is like flying to Paris and not visiting the Eiffel Tower – it’s just not the done thing. contentgroup’s very own Sarah Ferlitsch, an Instagram influencer in her own right, tells us why.
The undeniable power of the influencer View project »
Why I don’t like Twitter (and why you don’t have to either)
Facebook and Twitter, or facebookandtwitter (said with one breath) are synonymous with social media; they’re the real MVP’s, the go-to guys. They’re complementary, different, yet equally influential powerhouses that have rightfully dominated the social media landscape since the dawn of time. But here’s the thing: I just don’t like Twitter. I don’t like it for myself, but I like it even less for clients who are seeking to use social media to achieve their business objectives. Here’s why…
Why I don’t like Twitter (and why you don’t have to either) View project »
The importance of social media for government
Social media is used by citizens all across the globe; however, not all government departments are using social media to its full potential. Social media is one of the few digital avenues offering two-way communication, giving the sender the ability to receive feedback and monitor sentiment. However, governments’ ability to fully utilise this two-way communication channel still has some way to go.
The importance of social media for government View project »
Social media’s impact on the 2016 US Presidential Election
In an ever-changing media landscape, we continue to see social media sites wield more influence over traditional media platforms. According to Facebook’s Chief Operating Officer Sheryl Sandberg, Facebook helped more than 2 million Americans register to vote on November 8. What made social media such an influential landscape during the lead up to the Presidential Election?
Social media’s impact on the 2016 US Presidential Election View project »
How you can use user generated content on Instagram
What’s the secret behind successful Instragram accounts which result in cult followings? How do you build user generated content into your Instagram strategy?
How you can use user generated content on Instagram View project »
The Case for Facebook in the public sector
In the public sector, Facebook is referred to as the F-word. Here are three things you need to say to your executive to make them reconsider their policy on Facebook.
The Case for Facebook in the public sector View project »
Great examples of social media marketing in government
Whether your objective is to increase awareness, decrease call centre costs or change behaviour, if used correctly, social media can be a powerful channel. Here are 5 of the greatest examples of social media marketing in the public sector.
Great examples of social media marketing in government View project »
Great examples of content marketing in Government
There are some attention grabbing examples of content marketing in government emerging. Let’s explore them.
Great examples of content marketing in Government View project »