#99 Sonya Sandham – the power of personal storytelling

Sonya Sandham is so passionate about the power of storytelling in the public sector that she’s doing a PhD at the University of Canberra. She explains why in this week’s podcast with David Pembroke.

#98 Ruth Dewsbury – a case study in government communications

Ruth Dewsbury describes how the Department of the Environment is using content communication to not only inform the Australian public, but to help achieve the department’s goals through grass roots involvement. Ruth is David Pembroke’s guest on this week’s InTransition podcast.

#97 Amelia Loye – open data for citizen engagement and building trust

Amelia Loye from engage2 explains how open data and “data from community” are important ways to help design services and policy. Amelia specialises in consultation and engagement for government, and has been helping manage engagement for the NZ and Australian open government national action plan.

#96 Gillian Field – building trust with internal communications

Gillian Field joins the InTransition podcast to discuss internal and corporate communications. She has considerable experience in the Australian public sector, including the Department of Agriculture, the Department of Defence and Centrelink.

#95 Trish Lavery – website analytics in government communication

Trish Lavery, from the Department of the Environment is the Assistant Director in the Design and Analytics area of the Innovation and Behavioural Insights Team. In this podcast she discusses website analytics, A/B split testing of websites, and looking at the effectiveness of digital social media interactions.

#94 Virginia Haussegger – communicate from an audience perspective

Virginia Haussegger AM is an award-winning journalist with over 25 years’ experience in news media. Virginia spoke to David Pembroke about the need for simple clear language, and understanding how your audience will receive your message.

#93 Allan Yates – moving from journalism to communications

Allan Yates worked as a senior national journalist before moving into media relations, strategy and communications. He has worked with a number of state and federal government departments and institutions. David Pembroke talked with Allan about the transition from journalism to a comms role.

#92 Gregory Andrews – fighting extinction with social media

Gregory Andrews is Australia’s Threatened Species Commissioner. In this podcast he explains how content communication using social media is supporting Australia’s fight against extinction.

#91 Craig Hodges – strategy breeds success

Craig Hodges from King Content talks about content marketing strategies, and talked David Pembroke into seeing AC/DC live in Cleveland as well.

#90 Emily Crume – Understand your audience by listening

Social Media Examiner’s Emily Crume explains how asking questions and using listening tools can provide the best insights into the needs of your target audience.

#89 Shannah Hayley – content marketing for local government

How can you turn a disparaging comment on “Real Housewives” into a marketing tool for your city? Shannah Hayley explains how “it’s a little Plano in here” became a meme of civic pride.

#88 Rebecca Lieb on Content, Context and Consumer Experiences

Rebecca Lieb is a strategic advisor, research analyst and columnist. David Pembroke recently caught up with Rebecca at Content Marketing World to discuss her research into Contextual Campaigns.

Public Sector Content Marketing Weekly Updates

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