David interviews Kate Bradstreet, former Senior Director of Online Communications for the Department of Climate Change and Energy Efficiency. Learn how to sustain audience interest in topics, stakeholder mapping and adding research to your content marketing strategy.
Many government policy communications fail because the policy is dry and boring. How can you compete with the marketing efforts for the new iPhone or cat videos? Here’s the secret.
In episode #51 of In Transition, we talk to Sean Larkins, former Deputy Director of the UK Government Communications. Sean is one of the most qualified people to speak on government communications. Sean talks about changing government’s risk aversion, skills government communicators need, and why government communications should be run like a business.
The simple truth of government communications is if you’re not effectively communicating the value of your desired outcome, you will never achieve your objectives. How do you know what is valuable content? How do you measure value?
Recently Tom Burton spoke at DrupalGov in Canberra about the challenges and opportunities of the digital transformation for government and public sector organisations. Here are the revolutionary points of Tom’s keynote on why the public sector will surely fade into oblivion, if they do not embrace digital.
Traditional media is fading and new media is taking over.
The gatekeepers are vanishing as the numbers of people watching, reading and listening to broadcast media are fading.
With the old dying and the new being born, is the press release heading the same way or can it be a relevant and effective channel in the age of digital, the Internet, and narrowcasting?
A report released by the UK Government on the future of public service communications indicated that communicators will increasingly require different and more technical skill sets; such as data analytics, content creation and behavioural science techniques. In this blog, Sophie McKerchar shares five insights from the report.
How do you close the loop in community engagement? Guest blogger, Andrew Coulson describes various communication methods that show how a decision has been made and where the community has had an influence.
You never really know when a crisis might emerge that affects your organisation. It could be a natural disaster, an employee making a mistake or acting inappropriately, or an unexpected incident occurring at your workplace. Here’s how content marketing aligns with crisis management for the public sector.
The public sector is generally a risk-averse environment. In this blog Lydia Stevens explains why the public sector needs to embrace, rather than shy away from risk.
In this edition of the monthly wrap we cover all things content marketing in government and get excited for the upcoming Content Marketing World.
July was a busy month for content marketers. In this blog we discuss government appointments, Facebook’s changes to ads, recent studies, government campaigns and a recap of our blogs and podcast.