How can you turn a disparaging comment on “Real Housewives” into a marketing tool for your city? Shannah Hayley explains how “it’s a little Plano in here” became a meme of civic pride.
contentgroup recently attended the 2017 Navigating Digital Government Summit, where insights into how technology is transforming the customer experience and what this means for the way government operates and interacts with citizens were shared. Three key points really piqued our interest.
Professor The Hon Stephen Martin has had a distinguished career in the Australian Parliament, academia and the private sector. He was on the advisory board on WPP’s report on the state of communications in governments worldwide, and speaks with David Pembroke about the report.
contentgroup recently attended the Role of Video in Digital Government seminar in Canberra where presenters from various government departments explored current issues in online engagement and presented case studies of video production in the public sector. Events such as this enable the video industry to connect with their audiences, to help fill those gaps in resourcing and expertise and to enable governments to reach their stakeholders directly. Check out the top tips we scooped from the day.
In this episode of the InTransition podcast Leanne Joyce discusses ministerial communications, and finding the stories in public sector organisations. Leanne is an experienced corporate and public sector communicator, working as a consultant in government policy, media management, stakeholder relations, and executive management.
The Scottish Local Government Digital Office is changing the way local councils communicate with online citizen engagement. In this podcast, Martyn Wallace discusses the challenges of coordinating change across multiple local government bodies.
The power and potential volatility associated with the written and spoken word is enormous, wielding enough power to compromise the integrity of an individual, organisation, government body or country to the long or short-term detriment of personal, professional even national interests. Just ask Don Watson, author of Watson’s Dictionary of Weasel Words, Contemporary Clichés, Cart and Management Jargon, who highlights a rampant trend amongst politicians, government and other officials to shower their audience with clichés and jargon at any or every opportunity.
Governments that invest in communication skills achieve better outcomes, according to global research by WPP. Sean Larkins continues his discussion of “The Leaders’ Report” – the first global research focused on government communications, in part 2 of this InTransition podcast.
We’ve all been there. Our Facebook page has finally started gaining likes and we’re ready to tell the whole office we’ve finally made it. If our social media accounts are gaining likes and followers, surely this must mean we’re doing well, right? Not necessarily. Here’s why you should think twice before declaring yourself the office social media guru as soon as you gain some followers.
Sean Larkins explains how a decline of trust in government is one of 5 key challenges for government communicators, revealed in new global research.
When Peter Field, widely known as ‘The Godfather of Effectiveness’, spoke at the recent Australian Effies, he described short term thinking as a “disease” spreading through the industry. And he was right. Many are falling into the social media trap that appears effective with quick results, but can ultimately neglect long-term objectives. So how can government departments stay strong to their brand while addressing the changing demands that appear along the way?
In this podcast we learn how social media is being used to connect citizens with decision makers, to advocate for better outcomes in mental health.