Why the government should think twice before axing comms jobs

contentgroup’s largest stakeholder, the public service, will feel the strain over the next 12 months as savings are expected to be made through job cuts. Measures such as these understandably incite passionate debate. Who should go? Who should stay? The ones I’m concerned about are those who often wind up on the chopping block first – government communicators.

InTransition 111 – Liz Jakubowski – leadership in the digital age

In the first of a two-part series, digital maestro and director of CSIRO’s Data61 team Liz Jakubowski and our CEO David Pembroke discuss how to be an effective and innovative leader in the digital age. From affecting change by influencing the right people at the right ​time to empowering diverse teams so that they believe in themselves and their message, the conversation is a refreshing one.

Forge positive business relationships to achieve your goals

One of our mantras here at contentgroup is ‘go beyond’. As a company, we seek to go beyond in everything we do, particularly when it comes to building positive business relationships. I recently discovered the usefulness of this in my own work after attending Canberra Innovation Network’s First Wednesday Connect, where business people, innovators and entrepreneurs showcase their creative business ideas. I made a new business connection there, and it’s turned out to be of value in my work already.

InTransition 110 – Elliott Franks – On connecting with niche communities through social media

Queensland government social media manager Elliott Franks spills the beans on the inner workings of state government social media strategy. From the significant number of social media channels he and his small team run to how they use multiple platforms to appeal to small and passionate communities, the online expert offers up many interesting insights applicable across all levels of government and the public sector.

InTransition 109 – John Allsopp – Keeping up with the future Web

In this week’s podcast John Allsopp discusses the future of online communications, and what public sector communicators can do to keep up.

InTransition 108 – Shannah Hayley – civic pride and local government

How can you turn a disparaging comment on “Real Housewives” into a marketing tool for your city? Shannah Hayley explains how “it’s a little Plano in here” became a meme of civic pride.

Governments going digital – and what people expect from it

contentgroup recently attended the 2017 Navigating Digital Government Summit, where insights into how technology is transforming the customer experience and what this means for the way government operates and interacts with citizens were shared. Three key points really piqued our interest.

#107 Professor Stephen Martin – how to communicate public policy

Professor The Hon Stephen Martin has had a distinguished career in the Australian Parliament, academia and the private sector. He was on the advisory board on WPP’s report on the state of communications in governments worldwide, and speaks with David Pembroke about the report.

Top tips for government video communications

contentgroup recently attended the Role of Video in Digital Government seminar in Canberra where presenters from various government departments explored current issues in online engagement and presented case studies of video production in the public sector. Events such as this enable the video industry to connect with their audiences, to help fill those gaps in resourcing and expertise and to enable governments to reach their stakeholders directly. Check out the top tips we scooped from the day.

#106 Leanne Joyce – managing ministerial communications

In this episode of the InTransition podcast Leanne Joyce discusses ministerial communications, and finding the stories in public sector organisations. Leanne is an experienced corporate and public sector communicator, working as a consultant in government policy, media management, stakeholder relations, and executive management.

#105 Martyn Wallace – online citizen engagement for local government

The Scottish Local Government Digital Office is changing the way local councils communicate with online citizen engagement. In this podcast, Martyn Wallace discusses the challenges of coordinating change across multiple local government bodies.

Beware the weasel words

The power and potential volatility associated with the written and spoken word is enormous, wielding enough power to compromise the integrity of an individual, organisation, government body or country to the long or short-term detriment of personal, professional even national interests. Just ask Don Watson, author of Watson’s Dictionary of Weasel Words, Contemporary Clichés, Cart and Management Jargon, who highlights a rampant trend amongst politicians, government and other officials to shower their audience with clichés and jargon at any or every opportunity.

Public Sector Content Marketing Weekly Updates

Like what you've just read?

Subscribe to our mailing list to receive our best blogs direct to your email each week

We will not share your email address to third parties