#93 Allan Yates – moving from journalism to communications

Allan Yates worked as a senior national journalist before moving into media relations, strategy and communications. He has worked with a number of state and federal government departments and institutions. David Pembroke talked with Allan about the transition from journalism to a comms role.

#92 Gregory Andrews – fighting extinction with social media

Gregory Andrews is Australia’s Threatened Species Commissioner. In this podcast he explains how content communication using social media is supporting Australia’s fight against extinction.

#91 Craig Hodges – strategy breeds success

Craig Hodges from King Content talks about content marketing strategies, and talked David Pembroke into seeing AC/DC live in Cleveland as well.

The most popular blogs of 2016

As we predicted back in February, 2016 has been an exciting year at contentgroup. In March, we decided to change our blogging strategy and started focusing on providing information that helps our return readers as well as educating new visitors. What were this year’s most popular blogs?

#90 Emily Crume – Understand your audience by listening

Social Media Examiner’s Emily Crume explains how asking questions and using listening tools can provide the best insights into the needs of your target audience.

What does 2017 hold for content communication?

2016 was a massive year for contentgroup as a company, and the communications industry (both public and private sector) more broadly and 2017 is set to be even bigger. As is contentgroup tradition, we’ve asked our people what 2017 holds for public sector communications. Here’s what they came up with.

#89 Shannah Hayley – content marketing for local government

How can you turn a disparaging comment on “Real Housewives” into a marketing tool for your city? Shannah Hayley explains how “it’s a little Plano in here” became a meme of civic pride.

The importance of measuring before you plan

An important first step (that is regularly missed) in planning your communications approach is reflecting on the success of your previous or current activity.

ANU Research Project

Through the Innovation Connections Programme of the Australian Government’s Department of Industry, Innovation and Sciences, contentgroup will work with the Australian National University to develop the evidence base to underpin its current “content communication” method and to develop value co-creation toolkits for content communication projects in the public sector.

Government-citizen communication at a crossroads

Content Communication – Helping government strengthen communities’ and improve the well-being of citizens through effective content communication. Content communication is an agile, science based communication process. You are required to perpetually test and learn using different story angles and tactics in order to influence the audience in pursuit of your objectives.

#88 Rebecca Lieb on Content, Context and Consumer Experiences

Rebecca Lieb is a strategic advisor, research analyst and columnist. David Pembroke recently caught up with Rebecca at Content Marketing World to discuss her research into Contextual Campaigns.

Infographic: Preparing government for successful communication in 2020  

What does successful government communication of the future look like? 93% of marketers use video online, including on websites, in email campaigns, for training, customer communication and more. In this infographic we explore how far content communication has come since the internet first started.

Public Sector Content Marketing Weekly Updates

Like what you've just read?

Subscribe to our mailing list to receive our best blogs direct to your email each week

We will not share your email address to third parties