The case for simplicity

Effective communication is about being clear & consistent in your language & content. So as David Pembroke explains, in this case, simplicity wins every time.

Don’t start until the communication objective is discussed, defined and agreed

“We think a video and a podcast series would be the perfect way to get our message through,” said the client. “You could be right, but what do you base that on?” I asked. “Everything you read is about how important video is and people could listen to a podcast series at the weekend when […]

Australia’s top ten Twitter users

What do a former Australian Prime Minister, fashion blogger, professional rugby player & a charity worker have in common? It sounds like a bad joke, but they’re all amongst Australia’s top 10 most followed Twitter users. Check out the full list.

Lessons From The Ballpark

I can’t help myself. I’m a sports nut and whenever I travel I always like to go to The Game. Doesn’t matter what game. Any game will do. Last night it was Baseball with the Cleveland Indians taking on the leading Detroit Lions at Progressive Field. I took my leave from the opening function and […]

A Few Good Ideas To Grow Your Followers On Twitter

Here are few good ideas on ways you can contribute to the discussions relevant to your organisation and grow your followers on Twitter. One thing you can do is to find people who have large followers themselves. There are a number of ways you can do this. Here are two: Check out the most influential followers […]

Public Sector Content Marketing Weekly Updates

Like what you've just read?

Subscribe to our mailing list to receive our best blogs direct to your email each week

We will not share your email address to third parties